b2b-saas
Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives
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Industry POVs, land/adopt/expand orchestration, and board-ready SaaS narratives
Installation
npx claude-plugins install @gtmagents/gtm-agents/b2b-saas
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 4 skill definitions:
board-readiness-kit
Narrative and artifact system for preparing SaaS board/investor updates.
View skill definition
Board Readiness Kit Skill
When to Use
- Drafting quarterly board/investor updates linked to GTM + product metrics.
- Equipping execs with consistent KPI stories, risks, and asks.
- Coordinating cross-functional data pulls for diligence requests.
Framework
- Story Spine – headline, KPI movement, driver analysis, implication, ask.
- Metric Stack – ARR, NRR, CAC payback, pipeline coverage, product activation, roadmap velocity.
- Evidence Locker – telemetry charts, customer wins/losses, pipeline snapshots, product launch stats.
- Action Register – funding requests, hiring plans, roadmap trade-offs, go/no-go decisions.
- Distribution Plan – deck/memo templates, Q&A prep, and follow-up tracker.
Templates
- Board Deck Outline: See
templates/board_deck_outline.mdfor slide structure. - Memo template for async updates.
- Decision log sheet capturing approvals, blockers, and owners.
Tips
- Keep slide copy concise; push deep dives to appendix or data room.
- Pre-wire risk sections with mitigation steps to build confidence.
- Pair with
prepare-board-readoutfor automation + data pulls.
land-adopt-expand-blueprint
Template for orchestrating phased motions across strategic SaaS accounts.
View skill definition
Land-Adopt-Expand Blueprint Skill
When to Use
- Designing success plans for enterprise SaaS accounts.
- Aligning revenue, product, and CS teams on phased adoption metrics.
- Auditing current accounts to identify expansion triggers or risks.
Framework
- Stakeholder Matrix – map economic, technical, and champion roles per phase.
- Milestone Ladder – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
- Signal Library – telemetry + qualitative indicators that unlock stage gates.
- Governance Cadence – EBR/QBR schedule, exec sponsors, escalation paths.
- Action Playbook – recommended plays, assets, and enablement per milestone.
Templates
- Success plan table with phases, KPIs, owners, and timelines.
- Exec summary slide for internal standups.
- Risk/mitigation log tied to each phase.
Tips
- Tie stage gates to measurable outcomes, not just time-based milestones.
- Share blueprint with customers to co-author success plans.
- Pair with
build-land-adopt-expand-planfor account-specific automation.
usage-to-value-map
Method for translating product telemetry into ROI narratives and expansion
View skill definition
Usage-to-Value Map Skill
When to Use
- Preparing exec readouts showing how product usage ties to business outcomes.
- Prioritizing adoption plays based on feature depth, collaboration, or workflow coverage.
- Equipping sales/CS with quantified value proof for renewal/expansion cycles.
Framework
- Telemetry Layer – identify key events, feature usage, seat adoption, and integration data.
- Value Drivers – map telemetry to business KPIs (time saved, revenue uplift, compliance risk).
- Benchmarking – compare against cohort medians, champions, or best-in-class customers.
- Signal→Play Mapping – tie usage patterns to recommended plays (exec briefing, enablement, upsell).
- Narrative Template – structure story: context → usage signal → value proof → action.
Templates
- Usage-to-value canvas (signal, KPI, benchmark, recommended play).
- Dashboard outline with spark lines + annotations for exec consumption.
- Email/slide snippet for sharing value proof with stakeholders.
Tips
- Blend quantitative telemetry with qualitative proof (quotes, case studies) for credibility.
- Update benchmarks quarterly to reflect product releases and customer mix.
- Pair with
build-land-adopt-expand-planandprepare-board-readoutfor consistent storytelling.
vertical-solution-templates
Library of reusable solution briefs, architecture, and pricing frames per industry.
View skill definition
Vertical Solution Templates Skill
When to Use
- Localizing GTM assets for specific industries or sub-verticals.
- Preparing ABM/field teams with ready-to-use briefs and demos.
- Coordinating product + marketing on roadmap-aligned solution packages.
Framework
- Template Structure – executive summary, pain/impact, solution architecture, proof.
- Configuration Rules – recommended modules, integrations, and data sources.
- Pricing & Packaging – typical ACV ranges, value metrics, and contract guardrails.
- Evidence Kit – case studies, references, benchmark stats, and compliance notes.
- Activation Plan – suggested campaigns, field workshops, and demo scripts.
Templates
- One-pager solution brief (PDF + slide).
- Architecture diagram with integration callouts.
- Pricing/ROI worksheet with editable assumptions.
Tips
- Keep templates modular so teams can mix/match by segment.
- Refresh quarterly with new case studies and roadmap releases.
- Pair with
create-industry-playbookfor automated population.