community-building
Community ecosystem strategy, programming, insights, and governance
View on GitHubTable of content
Community ecosystem strategy, programming, insights, and governance
Installation
npx claude-plugins install @gtmagents/gtm-agents/community-building
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 5 skill definitions:
champion-engagement-system
Framework for recruiting, activating, and rewarding community champions.
View skill definition
Champion Engagement System Skill
When to Use
- Building community advocacy programs (advisory circles, ambassador tracks, beta councils).
- Coordinating champion contributions to events, content, referrals, or product input.
- Monitoring engagement health and risk signals among top advocates.
Framework
- Selection Criteria – health scores, expertise, influence, diversity goals, legal clearance.
- Journey Mapping – onboarding, activation milestones, recognition, renewal.
- Contribution Menu – speaking, content creation, mentoring, betas, peer support.
- Incentives & Recognition – swag, access, revenue share, spotlight campaigns.
- Measurement – track contributions, influenced pipeline, retention, satisfaction.
Templates
- Champion Tiering: See
references/champion_tiering.mdfor levels and benefits. - Champion roster sheet with scoring, status, and owner.
- Program brief (objectives, commitments, benefits, timeline).
- Recognition calendar + communication kit.
Tips
- Offer multiple contribution tiers to accommodate bandwidth.
- Create private channels for champions to bond + give feedback.
- Pair with
launch-community-activation-seriesto slot champions seamlessly.
closed-loop-community-playbook
Processes for routing community insights/actions and communicating outcomes
View skill definition
Closed-Loop Community Playbook Skill
When to Use
- After capturing member insights or escalations that require action.
- Coordinating follow-up between community, product, CS, and marketing teams.
- Demonstrating accountability to members via updates and celebrations.
Framework
- Intake & Qualification – log insight ID, theme, severity, evidence, member metadata.
- Routing – assign accountable owner, squad, and due date with SLA tiers.
- Action Plan – outline fix/enhancement, dependencies, success metrics, and comms plan.
- Member Comms – draft acknowledgement, progress updates, and completion announcements.
- Retrospective – record outcomes, lessons, and new opportunities.
Templates
- Insight/action tracker with columns for owners, stage, and communication status.
- Member update email/DM templates for acknowledgment, progress, completion.
- Quarterly accountability report summarizing closed-loop wins.
Tips
- Tag insights by member cohorts to personalize updates.
- Celebrate shipped improvements publicly to reinforce participation value.
- Pair with
run-member-insight-sprintso every campaign produces accountable actions.
community-insight-taxonomy
Tagging schema for classifying community signals by persona, journey,
View skill definition
Community Insight Taxonomy Skill
When to Use
- Standardizing feedback tagging across forums, events, surveys, and interviews.
- Sharing structured insights with product, marketing, or CS teams.
- Powering dashboards and AI routing for community signals.
Framework
- Persona Dimension – builders, admins, execs, partners, champions, newcomers.
- Journey Stage – onboarding, activation, adoption, expansion, advocacy, lapse.
- Driver Dimension – product, support, education, pricing, community experience, roadmap.
- Sentiment & Urgency – positive/neutral/negative + severity/impact.
- Business Linkage – map to ARR tier, account health, opportunity pipeline, or churn risk.
Templates
- Tag dictionary with definitions, examples, and confidence guidelines.
- Airtable/Sheet schema with validation + automation hooks.
- Quick-reference cheatsheet for moderators/interviewers.
Tips
- Run monthly taxonomy reviews to merge duplicates and add emerging themes.
- Capture “what good looks like” examples to maintain consistency.
- Pair with
run-member-insight-sprintfor auto-tagged datasets.
community-kpi-dashboard
Measurement system tracking engagement, health, and business impact of
View skill definition
Community KPI Dashboard Skill
When to Use
- Establishing community OKRs or executive scorecards.
- Reporting on quarterly community performance.
- Tying community metrics to pipeline, retention, or product adoption.
Framework
- Health Metrics – member growth, activation rate, return visitors, content contributions.
- Engagement Metrics – participation per program, thread depth, event attendance, response SLAs.
- Advocacy Metrics – champions created, referrals, case studies, beta participation.
- Business Impact – influenced pipeline, expansion rate, churn reduction, product usage deltas.
- Trust & Safety – moderation actions, escalation time, sentiment shifts, NPS.
Templates
- BI dashboard schema with recommended charts + filters.
- KPI definition sheet detailing owners, data sources, refresh cadence.
- Executive digest template translating stats into decisions/asks.
Tips
- Blend qualitative highlights with quantitative charts for context.
- Instrument campaigns/programs with UTM or CRM links to show attribution.
- Pair with
design-community-strategyto keep KPIs aligned to objectives.
community-program-matrix
Planning framework for mapping community programming across personas,
View skill definition
Community Program Matrix Skill
When to Use
- Building quarterly/annual community programming plans.
- Balancing content formats across personas, segments, and lifecycle stages.
- Aligning stakeholders on resource allocation and measurement.
Framework
- Persona vs. Lifecycle Grid – map each persona to their stage (new, engaged, champion) and needs.
- Channel Mix – forums, live events, office hours, partner co-hosts, UGC, social extensions.
- Cadence & Ownership – define frequency, hosts, moderators, and backup owners.
- Value Proposition – articulate member value + business value for every cell.
- Measurement Hooks – KPIs, instrumentation, and health thresholds per program.
Templates
- Spreadsheet/Notion template for program grids with filters by persona or channel.
- Slide + one-pager to socialize upcoming programming.
- Resource planning worksheet capturing staffing, budget, and tooling needs.
Tips
- Highlight “hero moments” each quarter to focus energy and storytelling.
- Rotate community champions into programming slots to showcase voices.
- Pair with
design-community-strategyandlaunch-community-activation-seriesfor auto-generated calendars.