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competitive-intelligence

Competitive intel research, battlecards, and win/loss programs

Author GTM Agents Published Updated Read 4 min
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■ INSTALL // npx @self.md/cli install competitive-intelligence
AuthorGTM Agents
Namespace@gtmagents/gtm-agents
Category#business
Version1.0.0
Stars★ 64
Downloads↓ 15
Verification[ ✓ ] self.md verified
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Competitive intel research, battlecards, and win/loss programs

Installation

npx claude-plugins install @gtmagents/gtm-agents/competitive-intelligence

Contents

Folders: agents, commands, skills

Included Skills

This plugin includes 4 skill definitions:

battlecard-library

Template system for building, tagging, and distributing competitive battlecards.

View skill definition

Battlecard Library Skill

When to Use

  • Creating/updating battlecards for new competitors.
  • Packaging objection handling + differentiation guidance for field teams.
  • Tracking adoption and freshness of competitive assets.

Framework

  1. Card Structure – overview, positioning, landmines, differentiation, trap-setting, proof, offer packaging.
  2. Metadata & Tagging – segment, persona, stage, product module, last updated, SME, confidence level.
  3. Enablement Hooks – talk tracks, snippets for sequences, asset links, CRM surfaces, content snippets.
  4. Review Cadence – SME assignments, refresh schedule, localization requirements.
  5. Analytics – usage tracking, win rate impact, prioritized backlog.

Templates

  • Battlecard deck/Notion template with modular sections.
  • Objection handling table (objection → talk track → asset → confidence).
  • Update log spreadsheet capturing date, owner, change summary.

Tips

  • Embed battlecards directly into CRM/workspace surfaces where reps already work.
  • Flag trap-setting and landmines clearly to avoid disclosure mistakes.
  • Pair with build-battlecard-suite command to automate population.

executive-briefing-kit

Framework for packaging competitive updates into executive-ready narratives

View skill definition

Executive Briefing Kit Skill

When to Use

  • Preparing board/ELT updates on competitive threats and market shifts.
  • Summarizing key intel for quarterly business reviews or deal war rooms.
  • Aligning cross-functional leaders on immediate actions + investments.

Framework

  1. Story Arc – context, signal summary, threat/opportunity framing, recommended plays.
  2. Evidence Layer – data, quotes, visuals, scorecards, customer anecdotes.
  3. Action Register – decisions required, owner, due date, confidence level, resource ask.
  4. Escalation Hooks – highlight urgent risks, exec sponsors, and escalation paths.
  5. Follow-up Cadence – timeline for progress updates, KPI tracking, and retrospectives.

Templates

  • One-page exec brief + appendix outline.
  • Slide template with signal cards, impact matrix, and action tracker.
  • Decision log template for recording commitments + rationale.

Tips

  • Lead with business impact before diving into tactical intel.
  • Include “what we need from you” explicitly to unlock fast decisions.
  • Use with analyze-competitive-landscape and build-battlecard-suite for cohesive storytelling.

market-signal-tracker

Operating system for logging market/competitive signals with severity,

View skill definition

Market Signal Tracker Skill

When to Use

  • Monitoring competitor launches, pricing moves, org shifts, funding, or partner announcements.
  • Tracking analyst coverage, customer chatter, or social sentiment around competitors.
  • Ensuring signals route to the right owners with context and deadlines.

Framework

  1. Signal Intake – capture source, timestamp, competitor, category (product, pricing, GTM, talent, regulation).
  2. Severity & Confidence – rate potential impact, confidence level, and affected product/segment.
  3. Routing – assign owners (product, enablement, comms, exec) with SLA + follow-up notes.
  4. Action Status – track planned/active/completed actions linked to each signal.
  5. Reporting – weekly digest summarizing net-new signals, escalations, and outstanding actions.

Templates

  • Signal log spreadsheet or Notion database with views by competitor/category.
  • Weekly digest template with highlights, escalations, and recommended actions.
  • Action tracker with owner, due date, and dependency fields.

Tips

  • Automate ingestion by connecting RSS, alerts, and social monitoring; maintain manual overrides for high-sensitivity items.
  • Keep a rolling 90-day archive to reference trends and repeat patterns.
  • Pair with analyze-competitive-landscape and run-win-loss-program for holistic perspective.

win-loss-dataset

Structure for capturing qualitative + quantitative win/loss insights

View skill definition

Win/Loss Dataset Skill

When to Use

  • Running structured win/loss programs.
  • Aligning qualitative interviews with CRM metrics.
  • Sharing insights across product, sales, pricing, and marketing teams.

Framework

  1. Data Model – deal metadata (segment, region, product, stage), outcome, competitor, primary driver, secondary driver, confidence.
  2. Qualitative Tags – categories for pricing, product gaps, implementation, support, brand, relationships.
  3. Quotes & Evidence – key quotes, call clips, doc references with consent + access controls.
  4. Analytics Layer – dashboards for driver frequency, trendlines, influence on win rate, revenue impact.
  5. Action Tracking – link insights to backlog items, status, owner, and due date.

Templates

  • Interview note template with pre-defined tags + drop-downs.
  • Dataset schema (CSV/Sheet/BI) with validated fields.
  • Dashboard layout for driver trends + revenue impact.

Tips

  • Keep raw qualitative notes but publish sanitized, anonymized snippets for broader sharing.
  • Standardize driver taxonomy every quarter to avoid drift.
  • Pair with run-win-loss-program command for automatic dataset updates.

Source

View on GitHub

[!] SKILL TAGS //
#business #competitive#intel#win-loss