Content pillar orchestration from planning through production and distribution
Installation
npx claude-plugins install @gtmagents/gtm-agents/content-pipeline-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
asset-tracking
Use when managing asset metadata, dependencies, and delivery workflows
View skill definition
Content Asset Tracking Skill
When to Use
- Coordinating production across writers, designers, video editors, and localization teams.
- Tracking asset dependencies (illustrations, data pulls, interviews) and approvals.
- Preparing handoffs to distribution, enablement, or partner teams.
Framework
- Metadata Schema – asset ID, pillar, audience, stage, CTA, owner, status, storage link.
- Dependency Mapping – highlight required inputs (stats, quotes, screenshots, product access).
- Version Control – naming conventions, change history, approval timestamps.
- Delivery Checklist – thumbnails, transcripts/captions, localization files, CMS fields.
- Analytics Hooks – UTMs, tracking parameters, reporting sheet references.
Templates
- Asset tracker spreadsheet/board view.
- Dependency checklist (input, owner, due date, status).
- Delivery package template for distribution + enablement teams.
Tips
- Centralize assets in shared drives or DAM with consistent naming.
- Automate reminders when dependencies slip or approvals are overdue.
- Tie tracker to distribution calendar to visualize readiness.
distribution-checklist
Use when planning multi-channel publishing, promotions, and measurement
View skill definition
Distribution & Amplification Checklist Skill
When to Use
- Launching new hero assets or campaigns across multiple channels.
- Coordinating owned, earned, and paid amplification efforts.
- Auditing distribution readiness before go-live.
Framework
- Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
- Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
- Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
- Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
- Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.
Templates
- Distribution checklist per channel (tasks, owner, due date, status).
- Amplification matrix (partner, asset, CTA, logistics).
- Reporting sheet linking metrics to assets/UTMs.
Tips
- Align UTMs + naming conventions before scheduling to keep analytics clean.
- Document embargoes and partner requirements to avoid misfires.
- Schedule follow-up touchpoints to convert top performers into evergreen assets.
editorial-calendar
Use when structuring pillar calendars, approvals, and cadence governance.
View skill definition
Editorial Calendar Systems Skill
When to Use
- Planning multi-asset campaigns or pillar programs.
- Coordinating cross-functional review cycles.
- Auditing content backlog, status, and alignment to GTM themes.
Framework
- Cadence – map publish dates, lead times, and dependencies.
- Ownership – assign writers, reviewers, approvers, localization partners.
- Workflow Stages – draft → review → design → legal → ready → scheduled → live.
- Metadata – persona, stage, CTA, channels, asset type, pillar tag.
- Governance – color-coding, status thresholds, reminder automation.
Templates
- Calendar view (by week) with status tags.
- Intake brief + approval checklist.
- Monday/Asana/Notion board schema for pipeline tracking.
Tips
- Keep a backlog column for ideas; groom weekly.
- Automate reminders for approvals to shorten cycle time.
- Document freeze windows (holidays, launches) to avoid conflicts.