customer-advocacy-orchestration
Customer advocacy orchestration covering sourcing, activation, and storytelling
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Customer advocacy orchestration covering sourcing, activation, and storytelling
Installation
npx claude-plugins install @gtmagents/gtm-agents/customer-advocacy-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
advocate-sourcing
Use to identify, score, and prioritize customer advocates for programs.
View skill definition
Advocate Sourcing Skill
When to Use
- Building reference pools, speaker rosters, or customer advisory councils.
- Auditing advocacy coverage by region, persona, or product.
- Refreshing advocate tiers after product launches or org changes.
Framework
- Signal Collection – product usage, NPS, expansion, support interactions, community engagement.
- Scoring Model – weight value delivered, relationship strength, storytelling potential, and risk.
- Tiering – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
- Consent & Compliance – track legal approvals, NDAs, and data sharing requirements.
- Backlog Management – log asks, upcoming opportunities, and fatigue limits.
Templates
- Advocate roster spreadsheet with scoring columns and program tags.
- Coverage heatmap by persona/region.
- Outreach tracker (advocate → ask → owner → status).
Tips
- Partner with CS to capture qualitative context before outreach.
- Rotate advocates to avoid burnout and capture fresh stories.
- Keep consent status synced with CRM/legal systems.
reference-ops
Use to manage workflows, compliance, and measurement for customer references.
View skill definition
Reference Operations Skill
When to Use
- Running reference matching, scheduling, and follow-up processes.
- Auditing reference utilization, fatigue, and consent records.
- Reporting on advocacy impact for sales leadership.
Framework
- Request Intake – standardize forms, qualification criteria, and SLA expectations per deal stage.
- Matching Logic – map requests to advocates by persona, industry, use case, language, and availability.
- Logistics & Compliance – schedule calls, provide briefing docs, capture approvals, and log NDAs.
- Post-call Workflow – collect feedback from both parties, update CRM entries, and issue rewards.
- Analytics & Governance – monitor utilization, fatigue thresholds, and gaps by segment.
Templates
- Reference request form template.
- Matching matrix (request attributes → advocate tags).
- Follow-up checklist and feedback survey.
Tips
- Integrate with CRM to auto-create tasks and close the loop with reps.
- Flag overused advocates and rotate in new voices regularly.
- Share monthly scorecards with GTM teams to highlight wins and needs.
storytelling
Use to craft compelling narratives and assets from customer advocacy
View skill definition
Advocacy Storytelling Skill
When to Use
- Producing case studies, videos, webinars, or social proof assets.
- Training PMM, CS, or agencies on customer narrative structure.
- Auditing existing stories for consistency and freshness.
Framework
- Hero Definition – capture persona, industry, and stakes to establish relevance.
- Challenge & Stakes – quantify pain points and consequences of inaction.
- Solution Narrative – highlight product capabilities, implementation journey, and partner collaboration.
- Outcomes & Proof – provide metrics, quotes, and qualitative wins.
- Call-to-Action – tailor next steps for target audience (demo, trial, community join).
Templates
- Story outline (hero, challenge, solution, outcomes, CTA).
- Quote library sheet with metadata and approvals.
- Multi-format checklist (PDF, blog, video, social snippets) with owners.
Tips
- Capture B-roll or extra quotes for future reuse.
- Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
- Pair with
create-storiescommand to keep assets and distribution in sync.