Customer feedback orchestration covering research, synthesis, and stakeholder workflows
Installation
npx claude-plugins install @gtmagents/gtm-agents/customer-feedback-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
insight-synthesis
Use to convert raw customer feedback into compelling narratives, themes,
View skill definition
Insight Synthesis Framework Skill
When to Use
- Wrapping up research studies, surveys, or ongoing feedback programs.
- Preparing executive readouts or roadmap recommendation docs.
- Aligning cross-functional stakeholders on prioritized issues/opportunities.
Framework
- Signal Stacking – layer qualitative quotes, quantitative metrics, and behavioral data for each insight.
- Theme Laddering – cluster related findings into parent themes, mapping to personas and journeys.
- Impact Assessment – estimate business impact (ARR, adoption, satisfaction, efficiency) and confidence level.
- Recommendation Crafting – outline proposed actions, owners, and success metrics.
- Storytelling – build narrative arcs with hooks, evidence, and clear calls to action.
Templates
- Insight card (context, signal evidence, impact, recommendation).
- Executive summary outline with top themes and action table.
- Appendix structure for quotes, charts, and methodology notes.
Tips
- Keep verbatim quotes close to stats to reinforce credibility.
- Use visual cues (heatmaps, journey overlays) to help audiences grasp patterns quickly.
- Pair with
stakeholder-opsto ensure follow-up actions are logged and tracked.
stakeholder-ops
Use to coordinate approvals, communications, and accountability across
View skill definition
Stakeholder Operations Guide Skill
When to Use
- Launching surveys, betas, or listening tours that require multi-team approvals.
- Routing insights to product, CS, marketing, and exec stakeholders with clear accountability.
- Ensuring follow-up communications and governance rituals stay on track.
Framework
- Stakeholder Map – list involved teams, decision rights, and expectations per stage.
- Approval Workflow – define checkpoints (brief sign-off, launch approval, readout review) with timelines.
- Communication Plan – specify audiences, channels, frequency, and owners for updates.
- Action Tracking – set up shared trackers with status, blockers, and success metrics.
- Governance Rituals – outline cadences (weekly syncs, monthly reviews) plus escalation paths.
Templates
- RACI chart for research + activation workflows.
- Approval checklist with required artifacts (brief, QA results, comms plan).
- Meeting agenda + notes template to keep stakeholders aligned.
Tips
- Keep stakeholder rosters fresh; note backups for vacations or org changes.
- Automate reminders linked to due dates via project/workflow tools.
- Pair with
insight-synthesisoutputs to ensure narrative consistency.
survey-design
Use to craft rigorous survey instruments with sampling, question logic,
View skill definition
Customer Survey Design Kit Skill
When to Use
- Launching new surveys or refreshing existing templates.
- Diagnosing low response quality or bias in ongoing programs.
- Training GTM teams on survey best practices.
Framework
- Objective Clarity – define single-topic goals, hypotheses, and decision criteria.
- Audience & Sampling – specify personas, quotas, suppression rules, and incentive plan.
- Question Architecture – balance quant vs qual questions, avoid double-barreled prompts, include screener + validation items.
- Logic & Branching – outline conditional flows, progress indicators, and completion time targets.
- QA Checklist – test across devices, languages, anonymity rules, and data export formats.
Templates
- Survey brief (goal, audience, sample, success metrics).
- Question bank categorized by objective (adoption, satisfaction, pricing, roadmap).
- QA script for reviewers to confirm copy, logic, and translations.
Tips
- Cap surveys at <10 minutes unless offering significant incentives.
- Randomize answer choices when appropriate to reduce bias.
- Pair with
stakeholder-opsto align approvals and launch windows.