Lead enrichment, firmographics, technographics, and data quality
Installation
npx claude-plugins install @gtmagents/gtm-agents/data-enrichment-master
Contents
Folders: agents, commands, config, skills
Files: README.md
Documentation
Overview
Comprehensive data enrichment system supporting 150+ providers with 800+ enrichment capabilities for GTM teams. This master plugin orchestrates all data enrichment operations including company intelligence, contact discovery, technographics, intent signals, and validation services.
Core Capabilities
🏢 Company Enrichments
- Basic Company Data: Name, domain, industry, size, location, founding date
- Financial Intelligence: Funding rounds, revenue estimates, valuations, investors
- Technology Stack: Software tools, platforms, integrations, security tools
- Market Intelligence: News mentions, social presence, job openings, competitors
👤 People Enrichments
- Contact Information: Work/personal emails, phone numbers, social profiles
- Professional Details: Job titles, work history, skills, education, networks
- Personal Information: Demographics, interests, social activity, preferences
🔄 Enrichment Methods
- Individual Actions: Single-provider enrichments for specific data points
- Waterfall Enrichments: Sequential provider searches until success
- AI-Powered Enrichments: Web research, content generation, classification
- Integration-Based: 100+ data provider integrations
- Custom Enrichments: HTTP APIs, webhooks, CSV imports, formulas
Supported Providers (150+)
Tier 1 Providers (Most Used)
- Apollo.io: Email, phone, LinkedIn profiles (1-2 credits)
- ZoomInfo: Comprehensive B2B intelligence (2-3 credits)
- Clearbit: Company & person enrichment (1-2 credits)
- Hunter: Email discovery & verification (1-2 credits)
- People Data Labs: Person profiles & company data (1-2 credits)
Email & Contact Discovery (25 providers)
Apollo, Hunter, RocketReach, ContactOut, Findymail, BetterContact, Prospeo, Snov.io, Wiza, SignalHire, Swordfish, Reverse Contact, DropContact, Enrow, Icypeas, LeadMagic, FullEnrich, Enrichley, SureConnect, and more
Company Intelligence (20 providers)
Clearbit, ZoomInfo, Crunchbase, PitchBook, Owler, dealroom.co, Ocean.io, Firmable, Datagma, SMARTe, Store Leads, Versium, The Org, and more
Technology Intelligence (8 providers)
BuiltWith, HG Insights, Mixrank, Similarweb, Semrush, SerpStat, technographic detection tools
AI & Content Generation (15 providers)
OpenAI/GPT, Anthropic, Google Gemini, Cohere, Mistral, Perplexity, B2D AI, Harmonic.ai, custom AI tasks
Verification Services (8 providers)
ZeroBounce, NeverBounce, Debounce, ClearoutPhone, email/phone validation services
CRM & Sales Tools (25 providers)
Salesforce, HubSpot, Pipedrive, Close, Dynamics 365, Gong, Outreach, Salesloft, Reply.io, and more
Social Media & Content (15 providers)
LinkedIn, Instagram, X.com (Twitter), YouTube, Reddit, influencer platforms, content intelligence
Web Scraping & Data Extraction (10 providers)
Apify, PhantomBuster, ScrapeMagic, Bright Data, Zenrows, custom scrapers
Command Interface
# Basic enrichment
/data-enrichment:enrich --type company --domain "acme.com"
/data-enrichment:enrich --type person --email "[email protected]"
# Waterfall enrichment (tries multiple providers)
/data-enrichment:waterfall-email --name "John Smith" --company "Acme Corp"
/data-enrichment:waterfall-phone --email "[email protected]"
# Bulk enrichment
/data-enrichment:bulk-enrich --file "prospects.csv" --enrichments "email,phone,company"
# AI-powered research
/data-enrichment:ai-research --company "acme.com" --depth comprehensive
# Intent signals
/data-enrichment:intent-signals --domain "acme.com" --timeframe 30days
# Technographics
/data-enrichment:tech-stack --domain "acme.com"
# Validation
/data-enrichment:validate-emails --list "emails.csv"
/data-enrichment:validate-phones --list "phones.csv"
Enrichment Workflows
Standard Company Enrichment
Input: Company domain
Process:
1. Basic company data (Clearbit)
2. Financial intelligence (Crunchbase/PitchBook)
3. Technology stack (BuiltWith)
4. News & social (Google News, social platforms)
5. Intent signals (B2D AI, intent providers)
Output: Complete company profile with 50+ data points
Contact Discovery Waterfall
Input: Name + Company
Process:
1. Try Apollo.io
2. If not found, try Hunter
3. If not found, try RocketReach
4. If not found, try People Data Labs
5. Validate with ZeroBounce
Output: Verified email and phone with confidence score
Account Intelligence Package
Input: Target account list
Process:
1. Company enrichment (all data points)
2. Decision maker identification
3. Technology stack analysis
4. Intent signal monitoring
5. Competitive intelligence
6. Trigger event detection
Output: Complete account dossier for sales
Credit Optimization
Credit Usage by Category
- Basic Lookups: 0.5-1 credit (validation, verification)
- Standard Enrichments: 1-2 credits (email, phone, basic company)
- Premium Intelligence: 2-3 cr
Included Skills
This plugin includes 2 skill definitions:
data-sourcing
Optimize provider selection, routing, and credit usage across 150+ enrichment sources for company/contact intelligence.
View skill definition
Data Sourcing & Provider Optimization Skill
When to Use
- Selecting provider stacks for email, phone, company, or intent enrichment
- Building or tuning waterfall sequences to improve success rates
- Auditing credit consumption or provider performance
- Designing enrichment logic for GTM ops, RevOps, or data engineering teams
Framework
You are an expert at selecting and optimizing data providers from 150+ available options to maximize data quality while minimizing credit costs. Use this layered framework to keep enrichment predictable and efficient.
Core Principles
- Quality-Cost Balance: Optimize for highest data quality within budget constraints
- Smart Routing: Route requests to providers based on input type and success probability
- Waterfall Logic: Use sequential provider attempts for maximum success
- Caching Strategy: Leverage cached data to reduce redundant API calls
- Bulk Optimization: Process similar requests together for volume discounts
Provider Selection Matrix
For Email Discovery
Best Input Scenarios:
- Have LinkedIn URL: ContactOut → RocketReach → Apollo
- Have Name + Company: Apollo → Hunter → RocketReach → FindyMail
- Have Domain Only: Hunter → Apollo → Clearbit
- Have Email (need validation): ZeroBounce → NeverBounce → Debounce
Quality Tiers:
- Premium (90%+ success): ZoomInfo, BetterContact waterfall
- Standard (75%+ success): Apollo, Hunter, RocketReach
- Budget (6
firmographic-analysis
Use when interpreting company-level enrichment data to segment accounts, spot buying triggers, and tailor outreach.
View skill definition
Firmographic Analysis Skill
When to Use
- Prioritizing enriched accounts for GTM plays.
- Building segments for ABM, territory planning, or personalized campaigns.
- Validating enriched firmographic data quality.
Framework
- Normalize Fields – ensure industry, size, revenue, region, and funding fields use consistent taxonomies.
- Scoring Matrix – apply ICP scoring (industry fit, employee band, revenue, growth rate).
- Trigger Detection – highlight events like funding, IPO prep, hiring spikes, geographic expansion.
- Segment Mapping – assign each company to journey stages or playbooks (e.g., “High-growth SaaS 200-500”).
- Recommendation Output – produce persona targets, value props, and urgency level per segment.
Templates
- Segment summary table (columns: segment, criteria, TAM, coverage owner, next action).
- Trigger event log with timestamps/source, impact rating, and follow-up play.
- Messaging workbook mapping persona × segment × proof points for instant enablement pulls.
Tips
- Keep taxonomy dictionaries centrally managed so enrichment jobs and analytics share the same lookups.
- Re-score accounts quarterly or after major firmographic events (funding, layoffs) to keep priorities fresh.
- Pair quant scores with qualitative notes from AEs/CSMs to avoid over-rotating on enrichment data alone.