Creative strategy, production, and brand governance workflows
Installation
npx claude-plugins install @gtmagents/gtm-agents/design-creative
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 5 skill definitions:
brand-governance
Use to manage brand guidelines, approvals, and ongoing refresh cadence.
View skill definition
Brand Governance Toolkit Skill
When to Use
- Rolling out updated brand systems or localization variants.
- Reviewing creative for compliance with legal, accessibility, or partner requirements.
- Auditing asset libraries for version control.
Framework
- Guideline Source of Truth – centralize docs, design tokens, and change history.
- Approval Workflow – define reviewers, SLAs, and escalation paths for exceptions.
- Audit Cadence – schedule quarterly reviews of live assets, templates, and vendor usage.
- Education Layer – curate training, office hours, and certification quizzes.
- Feedback Loop – capture field requests, track decisions, and prioritize updates.
Templates
- Brand governance checklist (channel, reviewer, status).
- Exception request form with rationale + decision log.
- Rollout communication plan (audiences, channels, timeline).
Tips
- Use tagging/versioning in DAM tools to prevent outdated asset usage.
- Pair metrics (brand accuracy, request SLAs) with incentives for compliance.
- Partner with legal/security for regulated industries.
creative-brief-framework
Use to structure concise creative briefs with goals, audience, and guardrails.
View skill definition
Creative Brief Framework Skill
When to Use
- Kicking off new campaigns, product launches, or brand refresh projects.
- Aligning marketing, product, and creative teams on objectives and deliverables.
- Onboarding agencies or freelancers with standardized briefs.
Framework
- Objective & Success Metrics – clarify business goal, KPIs, and constraints.
- Audience & Insights – detail personas, pain points, and proof points.
- Message & Tone – outline pillars, RTBs, must-say/avoid guidance.
- Deliverables & Channels – list required assets, specs, and priority order.
- Logistics – include timeline, approvals, budget, references, and point people.
Templates
- One-page creative brief document.
- Stakeholder Q&A worksheet.
- Kickoff deck outline with timeline + responsibilities.
Tips
- Keep it scannable; link deeper research in appendices.
- Capture “what success looks like” with quantitative + qualitative signals.
- Pair with
production-playbookto convert briefs into task plans.
creative-qa-checklist
Use to verify creative assets meet brand, accessibility, and localization
View skill definition
Creative QA Checklist Skill
When to Use
- Final review before publishing web, email, social, or print assets.
- Ensuring agencies/freelancers meet brand and accessibility standards.
- Running localization QA across regions/languages.
Framework
- Brand Compliance – confirm logo usage, typography, color ratios, and messaging guardrails.
- Content Accuracy – validate copy, pricing, legal disclaimers, CTA, and links.
- Accessibility – check contrast, alt text, captions, keyboard focus, motion sensitivity.
- Localization – verify translations, currencies, time/date formats, right-to-left layouts.
- Technical Specs – ensure file sizes, formats, responsive behavior, and animation limits.
Templates
- Channel-specific QA checklist (web, email, social, motion, print).
- Bug/feedback tracker with severity + owner.
- Sign-off form for approvers.
Tips
- Automate baseline checks (contrast, spelling) but keep human review for nuance.
- Capture screenshots/videos for audit logs.
- Pair with
production-playbookto gate deployments on QA sign-off.
enablement-kit
Use to plan trainings, office hours, and adoption programs for new creative
View skill definition
Creative Enablement Kit Skill
When to Use
- Launching new brand guidelines, templates, or tooling.
- Rolling out campaign playbooks to regional or partner teams.
- Ensuring cross-functional stakeholders know how to request/use creative assets.
Framework
- Audience Mapping – identify teams, regions, and partner groups requiring training.
- Curriculum Design – outline sessions (live, async, office hours), demos, and certification steps.
- Resource Bundle – compile decks, walkthrough videos, FAQs, and feedback forms.
- Comms Cadence – schedule announcements, reminders, and post-launch surveys.
- Measurement – track attendance, completion, satisfaction, and request volume.
Templates
- Enablement agenda + checklist.
- Office hours signup + FAQ doc.
- Adoption dashboard with KPIs.
Tips
- Mix synchronous + asynchronous formats for global teams.
- Capture questions in a shared doc for rapid iteration.
- Pair with
brand-governanceto log compliance metrics.
mood-board-builder
Use to compile visual inspiration, color palettes, and typography references
View skill definition
Mood Board Builder Skill
When to Use
- Early concepting for campaigns, product launches, or rebrands.
- Presenting creative direction options to stakeholders.
- Aligning distributed teams/agencies on look and feel.
Framework
- Inspiration Sourcing – collect references from brand archives, industry examples, and trend boards.
- Palette Definition – propose color, typography, texture, and motion cues.
- Layout Assembly – organize visuals into narrative sections (story, audience, execution).
- Annotation Layer – add notes on why each reference matters, usage guidelines, and accessibility considerations.
- Feedback Hooks – include prompts for stakeholders to vote/comment.
Templates
- Figma/Canva board layout.
- PDF deck template with sections (vision, palette, typography, photography).
- Feedback form with scoring rubrics.
Tips
- Limit each board to 3–4 cohesive directions to avoid choice overload.
- Include real campaign copy snippets to ground visuals.
- Pair with
creative-directoroutputs for swift approval.