e-commerce
Conversion diagnostics, merchandising orchestration, and retention programs for DTC teams
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Conversion diagnostics, merchandising orchestration, and retention programs for DTC teams
Installation
npx claude-plugins install @gtmagents/gtm-agents/e-commerce
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 4 skill definitions:
conversion-diagnostic-kit
Structured approach for investigating funnel issues across e-commerce
View skill definition
Conversion Diagnostic Kit Skill
When to Use
- Sudden drops in conversion, AOV, or checkout completion.
- Preparing experiment backlogs tied to funnel pain points.
- Aligning engineering, UX, and marketing on remediation priorities.
Framework
- Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
- Segmentation Grid – device, channel, geography, campaign, customer type.
- Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
- Prioritization Model – score by impact, confidence, effort, and guardrail risk.
- Action Tracker – link issues to owners, experiments, or engineering tickets.
Templates
- Conversion diagnostic workbook (data inputs, findings, recommended tests).
- Standup agenda for cross-functional conversion war rooms.
- Experiment brief template with hypothesis, KPIs, guardrails.
Tips
- Pair quant data with VOC clips for stakeholder alignment.
- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
- Use alongside
diagnose-conversion-dropcommand for automated reporting.
merchandising-blueprint
Toolkit for planning promos, onsite placements, and channel coordination.
View skill definition
Merchandising Blueprint Skill
When to Use
- Building seasonal or always-on merchandising strategies.
- Coordinating cross-channel launches (onsite, email, paid, affiliates).
- Auditing current site experience for gaps or inconsistencies.
Framework
- Calendar & Objectives – map themes, KPIs, and inventory constraints.
- Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
- Experience System – PDP optimizations, navigation, content modules, personalization rules.
- Channel Alignment – asset requirements, copy variations, QA checklists.
- Measurement Loop – KPI dashboards, readout cadence, learning archive.
Templates
- Promo calendar spreadsheet with dependencies + owner columns.
- Merchandising layout guide (homepage, PLP, PDP modules).
- QA + launch checklist across CMS, analytics, and marketing tools.
Tips
- Always link offers to inventory + margin guardrails to avoid over-discounting.
- Coordinate creative refreshes with experiment timelines to isolate impact.
- Pair with
plan-merchandising-campaignfor automation and tracking.
retention-ltv-playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
View skill definition
Retention & LTV Playbook Skill
When to Use
- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
- Benchmarking repeat purchase and churn signals by cohort.
- Equipping lifecycle teams with proven offers, creative angles, and cadences.
Framework
- Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
- Offer Library – incentives mapped to cohort + margin guardrails.
- Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
- Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
- Testing Roadmap – prioritized experiments per lifecycle cohort.
Templates
- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
- Loyalty program tracker (points, tiers, redemption metrics).
- Experiment log for retention tests with hypotheses + guardrails.
Tips
- Align offers with merchandising calendar to prevent message fatigue.
- Incorporate zero/first-party data capture prompts early in the lifecycle.
- Pair with
launch-retention-programfor automated plan creation.
site-performance-watch
Monitoring and alerting framework for ecommerce site speed, errors, and
View skill definition
Site Performance Watch Skill
When to Use
- Setting up proactive monitoring during campaigns or launches.
- Investigating conversion drops tied to latency or availability issues.
- Communicating performance incidents to merchandising and engineering teams.
Framework
- KPI Stack – FCP, LCP, CLS, TTFB, checkout API latency, error rates, uptime.
- Segmentation – device, geography, browser, promotion, traffic source.
- Alerting Rules – thresholds, aggregation windows, escalation paths, war-room triggers.
- Diagnostics – logging, tracing, screenshot/session replay hooks.
- Comms Kit – stakeholder updates, status pages, rollback plans.
Templates
- Performance scorecard with spark lines + thresholds.
- Incident log template with root cause, mitigation, and follow-up tasks.
- Escalation matrix covering engineering, DevOps, merchandising, and CX leads.
Tips
- Pair synthetic monitoring with RUM data to catch both systemic and localized issues.
- Freeze experiment/merch changes when performance breaches critical thresholds.
- Use alongside
diagnose-conversion-dropto correlate experience and performance data.