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e-commerce

Conversion diagnostics, merchandising orchestration, and retention programs for DTC teams

Author GTM Agents Published Updated Read 3 min
■ [!] ON THIS PAGE ▼
■ INSTALL // npx @self.md/cli install e-commerce
AuthorGTM Agents
Namespace@gtmagents/gtm-agents
Category#general
Version1.0.0
Stars★ 64
Downloads↓ 3
Verification[ ✓ ] self.md verified
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Conversion diagnostics, merchandising orchestration, and retention programs for DTC teams

Installation

npx claude-plugins install @gtmagents/gtm-agents/e-commerce

Contents

Folders: agents, commands, skills

Included Skills

This plugin includes 4 skill definitions:

conversion-diagnostic-kit

Structured approach for investigating funnel issues across e-commerce

View skill definition

Conversion Diagnostic Kit Skill

When to Use

  • Sudden drops in conversion, AOV, or checkout completion.
  • Preparing experiment backlogs tied to funnel pain points.
  • Aligning engineering, UX, and marketing on remediation priorities.

Framework

  1. Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
  2. Segmentation Grid – device, channel, geography, campaign, customer type.
  3. Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
  4. Prioritization Model – score by impact, confidence, effort, and guardrail risk.
  5. Action Tracker – link issues to owners, experiments, or engineering tickets.

Templates

  • Conversion diagnostic workbook (data inputs, findings, recommended tests).
  • Standup agenda for cross-functional conversion war rooms.
  • Experiment brief template with hypothesis, KPIs, guardrails.

Tips

  • Pair quant data with VOC clips for stakeholder alignment.
  • Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
  • Use alongside diagnose-conversion-drop command for automated reporting.

merchandising-blueprint

Toolkit for planning promos, onsite placements, and channel coordination.

View skill definition

Merchandising Blueprint Skill

When to Use

  • Building seasonal or always-on merchandising strategies.
  • Coordinating cross-channel launches (onsite, email, paid, affiliates).
  • Auditing current site experience for gaps or inconsistencies.

Framework

  1. Calendar & Objectives – map themes, KPIs, and inventory constraints.
  2. Offer Architecture – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
  3. Experience System – PDP optimizations, navigation, content modules, personalization rules.
  4. Channel Alignment – asset requirements, copy variations, QA checklists.
  5. Measurement Loop – KPI dashboards, readout cadence, learning archive.

Templates

  • Promo calendar spreadsheet with dependencies + owner columns.
  • Merchandising layout guide (homepage, PLP, PDP modules).
  • QA + launch checklist across CMS, analytics, and marketing tools.

Tips

  • Always link offers to inventory + margin guardrails to avoid over-discounting.
  • Coordinate creative refreshes with experiment timelines to isolate impact.
  • Pair with plan-merchandising-campaign for automation and tracking.

retention-ltv-playbook

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription

View skill definition

Retention & LTV Playbook Skill

When to Use

  • Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
  • Benchmarking repeat purchase and churn signals by cohort.
  • Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

  1. Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
  2. Offer Library – incentives mapped to cohort + margin guardrails.
  3. Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
  4. Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
  5. Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

  • Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
  • Loyalty program tracker (points, tiers, redemption metrics).
  • Experiment log for retention tests with hypotheses + guardrails.

Tips

  • Align offers with merchandising calendar to prevent message fatigue.
  • Incorporate zero/first-party data capture prompts early in the lifecycle.
  • Pair with launch-retention-program for automated plan creation.

site-performance-watch

Monitoring and alerting framework for ecommerce site speed, errors, and

View skill definition

Site Performance Watch Skill

When to Use

  • Setting up proactive monitoring during campaigns or launches.
  • Investigating conversion drops tied to latency or availability issues.
  • Communicating performance incidents to merchandising and engineering teams.

Framework

  1. KPI Stack – FCP, LCP, CLS, TTFB, checkout API latency, error rates, uptime.
  2. Segmentation – device, geography, browser, promotion, traffic source.
  3. Alerting Rules – thresholds, aggregation windows, escalation paths, war-room triggers.
  4. Diagnostics – logging, tracing, screenshot/session replay hooks.
  5. Comms Kit – stakeholder updates, status pages, rollback plans.

Templates

  • Performance scorecard with spark lines + thresholds.
  • Incident log template with root cause, mitigation, and follow-up tasks.
  • Escalation matrix covering engineering, DevOps, merchandising, and CX leads.

Tips

  • Pair synthetic monitoring with RUM data to catch both systemic and localized issues.
  • Freeze experiment/merch changes when performance breaches critical thresholds.
  • Use alongside diagnose-conversion-drop to correlate experience and performance data.

Source

View on GitHub

[!] SKILL TAGS //
#general #ecommerce#retail#dtc