edtech-growth
Enrollment growth, curriculum partnerships, and student success programs for EdTech teams
View on GitHubTable of content
Enrollment growth, curriculum partnerships, and student success programs for EdTech teams
Installation
npx claude-plugins install @gtmagents/gtm-agents/edtech-growth
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 4 skill definitions:
community-advocacy-toolkit
Playbook for activating current students, alumni, and partners as advocates.
View skill definition
Community Advocacy Toolkit Skill
When to Use
- Launching referral programs, ambassador cohorts, or testimonial drives.
- Equipping community managers with repeatable advocacy motions.
- Capturing social proof for campaigns, admissions events, or partner pitches.
Framework
- Advocate Segments – active students, alumni, faculty champions, employer partners.
- Value Exchange – define incentives (scholarships, swag, career access, recognition).
- Activation Motions – events, content spotlights, referral challenges, mentorship.
- Governance – guidelines, approval workflows, consent forms, brand usage.
- Measurement – referral volume, content reach, influence on enrollment/retention.
Templates
- Advocate profile + consent form.
- Campaign brief (goal, CTA, incentive, timeline, owner).
- Reporting sheet linking advocacy activities to KPIs.
Tips
- Rotate spotlights to keep communities inclusive and authentic.
- Provide ready-to-use creative/toolkits so advocates can activate quickly.
- Pair with
design-curriculum-partnershipandlaunch-student-success-programdeliverables.
curriculum-alignment-kit
Toolkit to map EdTech programs to academic standards, accreditation,
View skill definition
Curriculum Alignment Kit Skill
When to Use
- Preparing proposals for schools, districts, or employers that require standards mapping.
- Auditing existing courseware for compliance or accreditation reviews.
- Equipping partner managers and instructional design teams with alignment templates.
Framework
- Standards Inventory – list relevant standards (Common Core, NGSS, ISTE, state-specific, employer competency models).
- Module Mapping – tie program modules/outcomes to standards with evidence artifacts.
- Assessment Alignment – connect assignments, labs, or projects to assessment rubrics.
- Compliance & Accessibility – document requirements (FERPA, ADA, WCAG, data privacy).
- Review & Sign-off – assign reviewers, track feedback, and finalize shared source of truth.
Templates
- Alignment matrix spreadsheet (module → standard → evidence → owner).
- Reviewer checklist with accreditation/compliance prompts.
- Pilot plan outline capturing scope, evaluation metrics, and next steps.
Tips
- Include both required and stretch standards to highlight differentiation.
- Attach evidence artifacts (lesson plans, videos, assessments) for faster review cycles.
- Pair with
design-curriculum-partnershipto auto-populate partner proposals.
enrollment-persona-playbook
Persona + messaging framework for K-12, higher-ed, and workforce enrollment
View skill definition
Enrollment Persona Playbook Skill
When to Use
- Planning enrollment marketing campaigns across multiple segments.
- Aligning admissions, marketing, and partner teams on persona insights.
- Prioritizing offers, proof points, and stewardship plans per persona.
Framework
- Persona Canvas – demographic profile, motivations, barriers, channel preferences.
- Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
- Messaging Architecture – value pillars, proof points, offers, objection handling.
- Channel Mix Guidance – recommended channels + creative formats per persona.
- Measurement & Signals – KPIs and health thresholds per stage/persona.
Templates
- Persona worksheet (demographics, motivations, triggers, objections).
- Messaging matrix (pillar → proof → CTA → disclosure).
- Channel + content pairing cheat sheet.
Tips
- Revisit personas each term to incorporate economic, policy, or competitor shifts.
- Include parent/influencer personas when applicable (K-12, higher-ed).
- Pair with
analyze-enrollment-funnelto prioritize high-impact segments.
student-success-scorecard
Metrics framework for monitoring engagement, progression, and completion.
View skill definition
Student Success Scorecard Skill
When to Use
- Setting KPIs for new cohorts or programs.
- Diagnosing retention risks and intervention impact.
- Reporting to leadership, accreditation bodies, or partners.
Framework
- Metric Stack – inquiry-to-enrollment, onboarding completion, engagement streaks, assignment submissions, completion rate, CSAT/NPS.
- Segmentation – by cohort, modality, persona, geography, instructor, partner.
- Risk Signals – inactivity thresholds, support ticket spikes, sentiment drops.
- Intervention Tracker – log nudges, coaching sessions, community events, results.
- Insight Narrative – highlights, risks, opportunities, recommended actions.
Templates
- Scorecard dashboard layout (summary + drill-down tabs).
- Risk heatmap template for cohorts/segments.
- Intervention log sheet linking actions to KPI movement.
Tips
- Automate data pulls from LMS/CRM to reduce manual effort.
- Pair leading indicators (logins, submissions) with lagging outcomes (completion, placement).
- Use with
launch-student-success-programto define monitoring cadence.