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■ SKILLS // SKILL SPECS

edtech-growth

Enrollment growth, curriculum partnerships, and student success programs for EdTech teams

Author GTM Agents Published Updated Read 3 min
■ [!] ON THIS PAGE ▼
■ INSTALL // npx @self.md/cli install edtech-growth
AuthorGTM Agents
Namespace@gtmagents/gtm-agents
Category#general
Version1.0.0
Stars★ 64
Downloads↓ 3
Verification[ ✓ ] self.md verified
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Enrollment growth, curriculum partnerships, and student success programs for EdTech teams

Installation

npx claude-plugins install @gtmagents/gtm-agents/edtech-growth

Contents

Folders: agents, commands, skills

Included Skills

This plugin includes 4 skill definitions:

community-advocacy-toolkit

Playbook for activating current students, alumni, and partners as advocates.

View skill definition

Community Advocacy Toolkit Skill

When to Use

  • Launching referral programs, ambassador cohorts, or testimonial drives.
  • Equipping community managers with repeatable advocacy motions.
  • Capturing social proof for campaigns, admissions events, or partner pitches.

Framework

  1. Advocate Segments – active students, alumni, faculty champions, employer partners.
  2. Value Exchange – define incentives (scholarships, swag, career access, recognition).
  3. Activation Motions – events, content spotlights, referral challenges, mentorship.
  4. Governance – guidelines, approval workflows, consent forms, brand usage.
  5. Measurement – referral volume, content reach, influence on enrollment/retention.

Templates

  • Advocate profile + consent form.
  • Campaign brief (goal, CTA, incentive, timeline, owner).
  • Reporting sheet linking advocacy activities to KPIs.

Tips

  • Rotate spotlights to keep communities inclusive and authentic.
  • Provide ready-to-use creative/toolkits so advocates can activate quickly.
  • Pair with design-curriculum-partnership and launch-student-success-program deliverables.

curriculum-alignment-kit

Toolkit to map EdTech programs to academic standards, accreditation,

View skill definition

Curriculum Alignment Kit Skill

When to Use

  • Preparing proposals for schools, districts, or employers that require standards mapping.
  • Auditing existing courseware for compliance or accreditation reviews.
  • Equipping partner managers and instructional design teams with alignment templates.

Framework

  1. Standards Inventory – list relevant standards (Common Core, NGSS, ISTE, state-specific, employer competency models).
  2. Module Mapping – tie program modules/outcomes to standards with evidence artifacts.
  3. Assessment Alignment – connect assignments, labs, or projects to assessment rubrics.
  4. Compliance & Accessibility – document requirements (FERPA, ADA, WCAG, data privacy).
  5. Review & Sign-off – assign reviewers, track feedback, and finalize shared source of truth.

Templates

  • Alignment matrix spreadsheet (module → standard → evidence → owner).
  • Reviewer checklist with accreditation/compliance prompts.
  • Pilot plan outline capturing scope, evaluation metrics, and next steps.

Tips

  • Include both required and stretch standards to highlight differentiation.
  • Attach evidence artifacts (lesson plans, videos, assessments) for faster review cycles.
  • Pair with design-curriculum-partnership to auto-populate partner proposals.

enrollment-persona-playbook

Persona + messaging framework for K-12, higher-ed, and workforce enrollment

View skill definition

Enrollment Persona Playbook Skill

When to Use

  • Planning enrollment marketing campaigns across multiple segments.
  • Aligning admissions, marketing, and partner teams on persona insights.
  • Prioritizing offers, proof points, and stewardship plans per persona.

Framework

  1. Persona Canvas – demographic profile, motivations, barriers, channel preferences.
  2. Journey Stage Mapping – inquiry, application, admission, enrollment, retention cues.
  3. Messaging Architecture – value pillars, proof points, offers, objection handling.
  4. Channel Mix Guidance – recommended channels + creative formats per persona.
  5. Measurement & Signals – KPIs and health thresholds per stage/persona.

Templates

  • Persona worksheet (demographics, motivations, triggers, objections).
  • Messaging matrix (pillar → proof → CTA → disclosure).
  • Channel + content pairing cheat sheet.

Tips

  • Revisit personas each term to incorporate economic, policy, or competitor shifts.
  • Include parent/influencer personas when applicable (K-12, higher-ed).
  • Pair with analyze-enrollment-funnel to prioritize high-impact segments.

student-success-scorecard

Metrics framework for monitoring engagement, progression, and completion.

View skill definition

Student Success Scorecard Skill

When to Use

  • Setting KPIs for new cohorts or programs.
  • Diagnosing retention risks and intervention impact.
  • Reporting to leadership, accreditation bodies, or partners.

Framework

  1. Metric Stack – inquiry-to-enrollment, onboarding completion, engagement streaks, assignment submissions, completion rate, CSAT/NPS.
  2. Segmentation – by cohort, modality, persona, geography, instructor, partner.
  3. Risk Signals – inactivity thresholds, support ticket spikes, sentiment drops.
  4. Intervention Tracker – log nudges, coaching sessions, community events, results.
  5. Insight Narrative – highlights, risks, opportunities, recommended actions.

Templates

  • Scorecard dashboard layout (summary + drill-down tabs).
  • Risk heatmap template for cohorts/segments.
  • Intervention log sheet linking actions to KPI movement.

Tips

  • Automate data pulls from LMS/CRM to reduce manual effort.
  • Pair leading indicators (logins, submissions) with lagging outcomes (completion, placement).
  • Use with launch-student-success-program to define monitoring cadence.

Source

View on GitHub

[!] SKILL TAGS //
#general #edtech#education#enrollment