Event strategy, production, and post-event impact orchestration
Installation
npx claude-plugins install @gtmagents/gtm-agents/event-marketing
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
event-briefs
Use when documenting event objectives, requirements, and alignment across
View skill definition
Event Brief Systems Skill
When to Use
- Kicking off any event (webinar, field, flagship).
- Aligning cross-functional partners before production starts.
- Handing event concepts to producers or regional teams.
Framework
- Overview – goal, target audience, date, format, tier.
- Narrative – theme, key messages, CTA, proof assets.
- Experience – agenda, speakers, demos, activations.
- Promotion – channels, audience segments, partner amplification.
- Operations – budgets, vendors, timelines, risks, approvals.
- Measurement – KPIs, dashboards, survey plan, follow-up flows.
Templates
- Master event brief doc (editable copy with the sections above preformatted).
- Reviewer checklist (approvals, dependencies, instrumentation, follow-up).
- Handoff packet outline for producers/regional teams.
Checklist
- ✅ Approvers + owners defined.
- ✅ Dependencies captured (product readiness, content, sales enablement).
- ✅ Data instrumentation planned.
- ✅ Post-event follow-up mapped.
Tips
- Keep briefs in shared workspace; version by event iteration.
- Reuse sections for series; highlight delta vs prior runs.
- Pair with
manage-productionoutputs to ensure continuity.
field-playbooks
Use when operationalizing regional/field events with consistent playbooks
View skill definition
Field Playbooks Skill
When to Use
- Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
- Coordinating co-marketed partner events with shared responsibilities.
- Standardizing follow-up motions and reporting across territories.
Framework
- Persona & Account Targeting – templates for TAM pulls, ABM lists, partner account splits.
- Invite Journeys – SDR scripts, marketing automation paths, reminder cadence.
- Experience Templates – agendas, discussion guides, demo flows, partner presentations.
- Onsite Toolkit – staffing plan, check-in scripts, gifting matrix, signage guidelines.
- Follow-up Motions – touch cadences for attendees/no-shows, partner summaries, pipeline logging.
Templates
- Field event brief (objectives, attendees, partners, offers).
- Invite + reminder copy bank.
- Follow-up matrix (persona x action x owner x SLA).
Tips
- Localize messaging and menu/venue choices per region.
- Track partner sourced/influenced pipeline separately.
- Run quarterly retros with regional leaders to share best practices.
program-ops
Use when standardizing event workflows, tooling, and routing across portfolios.
View skill definition
Event Program Operations Skill
When to Use
- Scaling events across regions/vendors.
- Auditing operational process gaps.
- Onboarding new ops managers or agencies.
Framework
- Workflow Map – intake → approval → production → promotion → execution → follow-up.
- Tool Stack – registration, streaming, badge printing, analytics, project management.
- Data Flow – how registration, attendance, engagement sync to CRM/MAP.
- Governance – templates, RACI, change control, compliance requirements.
- Vendor Management – criteria, scorecards, contract checkpoints.
Templates
- SOP library (registration setup, badge printing, shipping, onsite checklists).
- Timeline templates by event type.
- SLA tracker for response times and escalation.
Tips
- Automate reminders and approvals with project tools.
- Keep runbooks for each event archetype.
- Align with Security/Legal for data/privacy compliance.