Intent signal orchestration covering ingestion, prioritization, and activation plays
Installation
npx claude-plugins install @gtmagents/gtm-agents/intent-signal-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
outbound-plays
Use to craft channel-specific outreach sequences that tie directly to
View skill definition
Signal-Aligned Outbound Plays Skill
When to Use
- Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
- Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
- Ensuring messaging references the exact signals that activated the play.
Framework
- Trigger Mapping – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
- Persona Customization – define copy blocks, value props, and proof points per persona activated by the signal.
- Channel Sequencing – outline cadence (email → call → social) with timing guidelines based on signal freshness.
- Measurement Plan – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
- Escalation Paths – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.
Templates
- Trigger-to-play matrix (signal, persona, playbook, assets needed).
- Outreach sequence script referencing signal language and talk tracks.
- Retro doc capturing performance vs control cohorts.
Tips
- Reference the exact topic or behavior detected in the first touch to prove relevance.
- Pair with
suppression-logicto avoid conflicting outreach when customer success or support is active. - Refresh playbooks quarterly to align with evolving product stories and personas.
signal-scoring
Use to design composite intent scoring models with decay, weighting,
View skill definition
Signal Scoring Blueprint Skill
When to Use
- Designing or revising multi-source signal scoring models.
- Auditing why certain accounts jump tiers or stay suppressed.
- Communicating scoring logic to RevOps, sales, and compliance stakeholders.
Framework
- Source Inventory – list each signal type, freshness cadence, coverage %, and reliability.
- Weighting Model – assign base weights, adjust for persona relevance, and define topic multipliers.
- Decay Curves – set time-based decay (hours/days/weeks) per signal category with thresholds for expiration.
- Thresholds & Tiers – document what scores map to activation tiers, nurture status, or executive escalation.
- Governance – outline ownership, review cadence, and change management triggers.
Templates
- Scoring worksheet (source, weight, decay, threshold, notes).
- Tier definition matrix with recommended plays.
- Change log template capturing rationale, data evidence, and approvals.
Tips
- Blend at least two independent signals before green-lighting high-effort plays.
- Version control your scoring logic and share diffs in RevOps channels.
- Pair with
suppression-logicto avoid conflicting triggers.
suppression-logic
Use to define guardrails that pause signal-driven plays when accounts
View skill definition
Suppression Logic Playbook Skill
When to Use
- Building global do-not-touch rules shared across marketing, sales, and success workflows.
- Investigating why an account never triggers despite strong intent scores.
- Coordinating with legal, finance, or product teams on sensitive outreach windows.
Framework
- Reason Taxonomy – categorize suppression triggers (legal/compliance, commercial conflicts, lifecycle constraints, technical issues).
- Detection Methods – outline data sources and queries that flag each trigger (support tickets, security incidents, open opps, payment status).
- Routing & Ownership – assign who can override or expire each suppression (CSM, legal, exec sponsor).
- Duration Logic – define cooling periods, review cadences, and auto-expiration rules.
- Audit Trail – log change history, approvals, and tie-ins to automation or orchestrator commands.
Templates
- Suppression matrix (reason, trigger condition, owner, duration, override path).
- Compliance checklist for regulated industries (financial services, healthcare).
- Alert + reporting format for surfaced conflicts.
Tips
- Mirror CRM/MAP suppression lists to prevent channel drift.
- Create heartbeat alerts when suppression counts spike unexpectedly.
- Pair with
signal-scoringadjustments so suppressed accounts stop draining rep capacity.