market-research
Market research programs covering landscape studies, qual labs, and quant surveys
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Market research programs covering landscape studies, qual labs, and quant surveys
Installation
npx claude-plugins install @gtmagents/gtm-agents/market-research
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 4 skill definitions:
insights-repository-kit
Governance + tooling pattern for storing research artifacts, tagging,
View skill definition
Insights Repository Kit Skill
When to Use
- Archiving research deliverables, raw data, transcripts, and notes.
- Enabling self-serve discovery of past research to prevent duplicate studies.
- Setting up governance for access control, tagging, and retention policies.
Framework
- Structure – libraries for briefs, raw data, synthesis, decision logs, assets.
- Metadata – tags for persona, lifecycle, product area, method, confidence, expiry.
- Access & Permissions – roles for contributors, reviewers, consumers, legal.
- Versioning – changelog, superseded flags, linkage to experiments or roadmap items.
- Discovery – search templates, digest generation, and notification hooks.
Templates
- Repository IA diagram + folder/Notion/database schema.
- Metadata dictionary with tag definitions and required fields.
- Intake/update form for adding new studies with validation logic.
Tips
- Automate ingestion from survey tools and recording platforms when possible.
- Require executive summaries + decisions so assets stay actionable.
- Pair with
run-market-landscape-studyandorchestrate-qualitative-labto auto-file outputs.
market-scenario-modeler
Toolkit for building TAM/SAM/SOM models, sensitivity analyses, and narrative-ready
View skill definition
Market Scenario Modeler Skill
When to Use
- Translating research findings into financial models and strategic scenarios.
- Stress-testing revenue or adoption assumptions for planning cycles.
- Packaging insights for finance, product, and executive stakeholders.
Framework
- Assumption Library – document data sources, CAGR, penetration, pricing, channel mix.
- Scenario Matrix – base, upside, downside cases with drivers (pricing, win rate, expansion, macro).
- Sensitivity Analysis – tornado charts, Monte Carlo snippets, or sliders for key variables.
- Visualization Layer – waterfall, area, and heat maps tying numbers to narratives.
- Decision Hooks – highlight trigger points, required investments, and guardrails.
Templates
- Spreadsheet/notebook skeleton with clearly named inputs/outputs.
- Slide templates for TAM/SAM/SOM, share shifts, and investment asks.
- One-pager summary translating scenarios into actions and risks.
Tips
- Keep assumptions auditable with source links and timestamps.
- Align with finance on currency, inflation, and exchange assumptions before publishing.
- Pair with
run-market-landscape-studyfor turnkey modeling assets.
participant-operations-hub
Processes and guardrails for recruiting, scheduling, consent, and incentive
View skill definition
Participant Operations Hub Skill
When to Use
- Running qualitative or quantitative studies that require participant coordination.
- Ensuring compliance with privacy, NDAs, and incentive tax regulations.
- Centralizing communications with participants across multiple projects.
Framework
- Recruiting Intake – capture persona, quota, source, incentive, consent requirements.
- Screening & Approval – automated screeners, manual reviews, and stakeholder sign-off.
- Scheduling & Logistics – calendars, reminders, backups, language/localization support.
- Consent & Compliance – template agreements, data retention policy, anonymization workflow.
- Incentive Fulfillment – payment processor, W-9 or tax forms, fulfillment SLA, audit log.
Templates
- Recruiting tracker with status, notes, and consent links.
- Email sequences for invite, confirmation, reminder, thank-you.
- Incentive fulfillment checklist + finance handoff doc.
Tips
- Keep participant PII in a restricted workspace; expose IDs/tags externally.
- Track over-contact frequency to avoid panel fatigue.
- Pair with
orchestrate-qualitative-labandlaunch-quantitative-surveyfor hands-free logistics.
research-brief-blueprint
Standard template + checklist for scoping market research projects.
View skill definition
Research Brief Blueprint Skill
When to Use
- Kicking off any market research or insights program.
- Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
- Auditing vendor proposals or internal requests for completeness.
Framework
- Business Question – decisions to inform, stakeholders, success metrics.
- Audience & Sample – personas, geos, quotas, existing panels, exclusion criteria.
- Methods & Sources – qualitative, quantitative, desk, experimentation, telemetry.
- Logistics – budget, timeline, approvals, compliance considerations.
- Deliverables – format, fidelity, access model, follow-up cadence.
Templates
- Brief doc (Notion/Doc) with structured sections + prompts.
- Intake form or ticket template for repeating the process at scale.
- Executive summary format to socialize scope before kickoff.
Tips
- Capture “out of scope” explicitly to avoid scope creep.
- Tie every method to a decision owner to keep studies focused.
- Pair with
run-market-landscape-studyandlaunch-quantitative-surveyto auto-populate briefs.