Partner co-marketing orchestration covering joint planning, assets, and attribution
Installation
npx claude-plugins install @gtmagents/gtm-agents/partner-co-marketing-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
asset-approval
Use to manage co-marketing asset reviews with traceable evidence and
View skill definition
Asset Approval Workflow Skill
When to Use
- Coordinating creative reviews across multiple partner stakeholders.
- Auditing compliance for regulated industries.
- Preventing go-live delays caused by unclear feedback loops.
Framework
- Review Matrix – define reviewers per asset type (brand, legal, product, regional) and required evidence.
- SLA Cadence – set response times, reminder schedule, and escalation triggers.
- Feedback Channels – standardize annotation tools, version naming, and acceptance criteria.
- Sign-off Logging – capture final approvals with timestamps, approver names, and file hashes.
- Change Control – document post-approval edits, expiration dates, and refresh plans.
Templates
- Approval tracker (asset → reviewer → status → notes → evidence link).
- SLA chart outlining response times by priority level.
- Change request form for post-approval edits.
Tips
- Use shared storage with permissions per partner to prevent accidental edits.
- Pair with
co-brandingskill to auto-check brand compliance before review. - Automate reminders via project tools to keep cross-company teams on schedule.
attribution
Use to define measurement, data sharing, and ROI reporting for joint
View skill definition
Co-marketing Attribution Playbook Skill
When to Use
- Planning measurement strategy for joint campaigns or events.
- Reconciling attribution discrepancies between partner analytics stacks.
- Preparing executive or partner reports on shared pipeline/revenue impact.
Framework
- Taxonomy Alignment – agree on UTM structure, campaign IDs, stages, and conversion definitions.
- Data Exchange – determine cadence, format, security requirements, and normalization rules.
- Attribution Models – select methods (first/last/multi-touch, split attribution, weighted models) and document assumptions.
- Governance – define owners for metric updates, dispute resolution, and audit trails.
- Storytelling – package dashboards and narratives for stakeholders, highlighting joint impact and next steps.
Templates
- Attribution worksheet (source → partner → funnel stage → revenue).
- Data sharing checklist (fields, format, frequency, security).
- Reporting deck outline (KPIs, insights, actions).
Tips
- Run attribution dry-runs before launch to catch data gaps.
- Include qualitative context (partner reach, brand lift) alongside quantitative metrics.
- Pair with
track-sourcecommand to keep reports consistent across cycles.
co-branding
Use to enforce visual, messaging, and legal standards across partner
View skill definition
Co-branding Guidelines Skill
When to Use
- Designing shared assets, landing pages, and creative for partner initiatives.
- Reviewing partner-submitted collateral before distribution.
- Training agencies or external teams on brand usage.
Framework
- Brand Hierarchy – determine logo lockups, dominance rules, color usage, and typography.
- Messaging Alignment – define shared narrative, value props, boilerplate, and CTA guidance.
- Legal/Compliance – include disclaimers, TM/® usage, privacy statements, and required approvals.
- Localization – document translation rules, regional references, and regulatory considerations.
- Version Control – track asset versions, expiry dates, and update cadence.
Templates
- Co-branding checklist (logos, copy, disclaimers, accessibility, localization).
- Messaging matrix (audience → key message → proof points → CTA).
- Visual reference guide with approved mockups.
Tips
- Keep editable templates in shared workspaces to reduce iteration time.
- Pair with
asset-approvalskill for evidence tracking. - Log exceptions with rationale and expiration date.