Pricing & packaging design, monetization modeling, and governance
Installation
npx claude-plugins install @gtmagents/gtm-agents/pricing-strategy
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 5 skill definitions:
elasticity-lab
Use to run pricing elasticity experiments with consistent assumptions
View skill definition
Elasticity Lab Skill
When to Use
- Modeling price increases/decreases across segments.
- Evaluating new pricing metrics (consumption, seats, feature gates).
- Stress testing monetization experiments before council reviews.
Framework
- Data Inputs – define baseline metrics (ASP, win rate, churn, attach rate) with data sources.
- Elasticity Curves – map expected response bands (conservative/moderate/aggressive).
- Scenario Builder – plug in price/metric changes and auto-calc ARR, margin, churn impact.
- Risk Flags – highlight cohorts sensitive to change (industry, tenure, product mix).
- Experiment Plan – propose pilot cohorts, measurement windows, and success criteria.
Templates
- Elasticity workbook (inputs, assumptions, scenarios, summary).
- Pilot plan checklist with KPI thresholds.
- Risk matrix by cohort.
Tips
- Keep historical data windows consistent to avoid noisy comparisons.
- Document assumptions + version history for auditability.
- Pair with
pricing-governanceto log council approvals.
enablement-kit
Use to plan rollout communications, trainings, and assets after pricing
View skill definition
Pricing Enablement Kit Skill
When to Use
- Launching new pricing/packaging or discount policies.
- Briefing sales, CS, and partners on updates.
- Collecting feedback during pilots.
Framework
- Audience Map – identify teams/regions that need updates and their delivery preferences.
- Curriculum – outline enablement sessions, talk tracks, objection handling, and certification steps.
- Resource Bundle – pricing sheets, calculator updates, FAQ, deal desk workflows.
- Communication Plan – announcements, reminders, and feedback channels.
- Measurement – track completion, comprehension quiz scores, and deal outcomes.
Templates
- Enablement checklist + timeline.
- FAQ + objection response doc.
- Feedback form + survey template.
Tips
- Stage pilot sessions before full rollout to capture questions.
- Embed pricing calculators directly in enablement hub.
- Pair with
pricing-governanceto log decisions and training status.
packaging-framework
Use to structure pricing/packaging proposals with clear fences and value
View skill definition
Packaging Framework Skill
When to Use
- Designing or refreshing product editions, add-ons, or usage tiers.
- Preparing pricing council proposals and sales enablement materials.
- Evaluating competitor packages and differentiation opportunities.
Framework
- Segmentation – define target segments, personas, and value drivers.
- Value Pillars – map core benefits/features to each package tier.
- Pricing Metric + Fences – select metric (seats, usage, revenue) and thresholds per tier.
- Add-ons & Exceptions – document rules for add-ons, bundle eligibility, and discount limits.
- Narrative & Proof – craft messaging, RTBs, and ROI examples for each tier.
Templates
- Packaging matrix (tier, features, limits, price metric, add-ons).
- Competitive comparison sheet.
- Sales enablement one-pager per tier.
Tips
- Keep naming conventions simple and consistent with GTM messaging.
- Include implementation/CS requirements for higher tiers to avoid surprises.
- Pair with
value-messagingto ensure positioning stays consistent across teams.
pricing-governance
Use to run pricing councils, track decisions, and enforce approval workflows.
View skill definition
Pricing Governance Playbook Skill
When to Use
- Facilitating pricing council meetings or steering committees.
- Logging approvals, assumptions, and launch timing for pricing changes.
- Auditing pricing experiments or discount policy adjustments.
Framework
- Council Charter – define members, meeting cadence, decision rights, and escalation paths.
- Decision Log – capture proposals, outcomes, rationales, and follow-up actions.
- Approval Matrix – map thresholds (discount %, price change scope) to required approvers.
- Communication Hooks – standardize templates for stakeholder updates and launch checklists.
- Audit Trail – store artifacts (models, decks, FAQs) and post-launch performance reviews.
Templates
- Council agenda + minutes doc.
- Decision log spreadsheet with filters.
- Launch readiness checklist with owners/dates.
Tips
- Keep logs centralized to reduce drift across regions.
- Pair with
enablement-kitto ensure decisions convert to frontline training. - Schedule retro sessions at 30/60/90 days post-launch to validate assumptions.
value-messaging
Use to map pricing/packaging tiers to tailored value pillars, proof,
View skill definition
Value Messaging Matrix Skill
When to Use
- Preparing sales/CS enablement for new pricing launches.
- Crafting website/product copy that explains packaging differences.
- Equipping deal desk with talk tracks for defending price/value.
Framework
- Tier Overview – summarize who each package is for and core outcomes.
- Value Pillars – list 3-4 benefits per tier with quantified proof.
- Proof Layer – attach customer stories, metrics, analyst quotes per pillar.
- Objections & Responses – map common pricing objections with rebuttals + trade-up logic.
- Upgrade Path – outline triggers for upsell/cross-sell conversations.
Templates
- Tier one-pager (audience, benefits, proof, CTA).
- Objection-response table.
- Upsell trigger checklist.
Tips
- Align language with brand/PMM messaging to avoid drift.
- Include TCO comparisons vs status quo/competitors.
- Pair with
packaging-frameworkto keep messaging tied to fences.