Self-serve onboarding, PQL routing, and in-app experiment governance
Installation
npx claude-plugins install @gtmagents/gtm-agents/product-led-growth
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 4 skill definitions:
in-app-messaging-kit
Library of in-product message patterns, triggers, and targeting rules.
View skill definition
In-App Messaging Kit Skill
When to Use
- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
- Testing personalization ideas tied to usage milestones or cohorts.
Framework
- Trigger Matrix – event-based, state-based, and contextual triggers.
- Message Patterns – tooltip, modal, checklist, banner, coachmark, chat prompt.
- Targeting Rules – persona, plan/tier, usage depth, lifecycle stage.
- Measurement Plan – success metrics (CTR, completion, conversion) and guardrails.
- Localization + Accessibility – copy guidelines, fallback flows, and escalation options.
Templates
- Message brief (goal, trigger, variant, CTA, measurement).
- Component library reference with best practices.
- Experiment tracker linking messages to outcomes.
Tips
- Keep copy concise; pair visuals or GIFs where possible.
- Schedule “quiet hours” to avoid notification overload.
- Tie each message to a single next-best-action to reduce decision fatigue.
onboarding-blueprint
Template for designing onboarding journeys, milestones, and measurement
View skill definition
Onboarding Blueprint Skill
When to Use
- Creating persona-based onboarding for new tiers or product lines.
- Refreshing onboarding journeys after major product changes.
- Aligning product, CS, and marketing on activation milestones.
Framework
- Persona Canvas – goals, motivations, blockers, success definition.
- Milestone Ladder – aha moment, activation, stickiness, expansion triggers.
- Channel Mix – in-app, email, docs, community, human assist with triggers.
- Instrumentation – required events, metrics, and guardrails.
- Experiment Hooks – backlog of tests tied to each milestone.
Templates
- Journey table (step, trigger, message, owner, metric).
- Metric dashboard layout for activation + retention.
- Experiment backlog sheet linked to milestones.
Tips
- Keep journeys lightweight; aim for 3-5 key milestones per persona.
- Combine qualitative inputs (surveys, interviews) with telemetry for context.
- Pair with
design-onboarding-journeyto auto-generate tailored blueprints.
pql-framework
Methodology for defining product-qualified lead (PQL) signals, scoring,
View skill definition
PQL Framework Skill
When to Use
- Standing up or recalibrating PQL/PQA programs.
- Aligning product, growth, and sales on what constitutes a high-intent product user.
- Auditing the health of existing PQL scoring + routing logic.
Framework
- Signal Library – catalog feature usage, plan limits, collaboration signals, intent, firmographics.
- Scoring Model – weight signals, set decay rules, and define negative indicators.
- Tiering – map PQL tiers (A/B/C) to follow-up motions and SLAs.
- Routing Rules – specify owners, cues, channels (CRM tasks, Slack alerts, CS queue).
- Measurement Loop – track conversion, ARR impact, and feedback for model tuning.
Templates
- Signal inventory worksheet with data source + freshness.
- Scoring matrix with weights, thresholds, and decay logic.
- Routing decision tree linking tiers to plays.
Tips
- Start with simple tiering, iterate once telemetry + feedback improve.
- Include “disqualifier” signals (expired trials, churn risk) to avoid noise.
- Pair with
operationalize-pql-routingto push models into automation.
usage-health-scorecard
Framework for monitoring activation, engagement, and monetization guardrails.
View skill definition
Usage Health Scorecard Skill
When to Use
- Tracking activation/retention metrics for self-serve and hybrid customer cohorts.
- Monitoring the impact of PLG experiments on core product health.
- Sharing health snapshots with product, growth, and CS leads.
Framework
- Metric Groups – activation, engagement, collaboration, monetization, support load.
- Segmentation – persona, plan, cohort, region, product area.
- Thresholds – traffic light ranges for each metric with warning/critical bands.
- Alerting – notification rules for drops, anomalies, or experiment impacts.
- Action Registry – log remediation steps, owners, due dates, and results.
Templates
- Scorecard layout (metric, current, target, delta, owner).
- Dashboard wireframe with spark lines + annotations.
- Action tracker for follow-up tasks linked to health changes.
Tips
- Pair with
launch-in-app-experimentsto watch guardrails post-launch. - Include qualitative signals (support tags, NPS) to contextualize telemetry.
- Archive snapshots to tell longitudinal stories in QBRs.