Positioning, launch orchestration, and competitive intelligence
Installation
npx claude-plugins install @gtmagents/gtm-agents/product-marketing
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
competitive-intel
Use when researching, documenting, and sharing competitor insights with
View skill definition
Competitive Intelligence Ops Skill
When to Use
- Preparing battlecards, objection handling, or exec briefings.
- Monitoring competitor launches, pricing changes, or campaigns.
- Running win/loss and market intelligence programs.
Framework
- Collect – pull from sales calls, Gong, analyst notes, communities, social, product updates.
- Analyze – map strengths/weaknesses, feature parity, pricing, GTM motions.
- Package – build battlecards, alerts, teardown docs, highlights for weekly digests.
- Enable – deliver via enablement hubs, Slack alerts, office hours.
- Measure – track adoption, impact on win rates, feedback loops.
Templates
- Competitor dossier structure (Overview, Differentiation, Traps, Assets).
- Alert format for urgent updates.
- Win/loss survey + summary report.
Tips
- Always cite sources and freshness dates.
- Partner with sales enablement to ensure updates are surfaced during deal cycles.
- Keep a change log to monitor how competitor narratives evolve.
launch-plays
Use when orchestrating Tier 1/2/3 launches with repeatable workstreams
View skill definition
Launch Playbooks Skill
When to Use
- Planning upcoming product/feature launches.
- Auditing current launch processes for efficiency gaps.
- Onboarding new PMMs or cross-functional launch partners.
Framework
- Tiering Model – define Tier 1/2/3 criteria (impact, audience, readiness) with required workstreams.
- Workstreams – campaign, content, enablement, comms, success, ops, product readiness.
- RACI – assign responsible/approver for each deliverable.
- Cadence – stand-up schedule, checkpoints, risk reviews.
- Measurement – KPI stack + reporting templates.
Templates
- Launch plan board (Notion/Jira/Asana) with tasks + owners.
- Brief template capturing audience, goals, narrative, dependencies.
- Retro template for capturing learnings.
Tips
- Lock tier and scope early to prevent scope creep.
- Maintain a risk log with mitigation owners.
- Pair with
workflow-testingand automation teams to confirm infra readiness.
positioning
Use when structuring positioning statements, message houses, and proof
View skill definition
Positioning Systems Skill
When to Use
- Kicking off new products/features or entering new markets.
- Refreshing messaging after competitive or market shifts.
- Equipping sales/CS with updated stories.
Framework
- Audience & Problem – ICP, pain, current workaround.
- Promise – how we uniquely solve it (functional + emotional).
- Proof – metrics, customers, analysts, demos.
- Payoff – business outcome and CTA.
- Variants – adjust for personas, industries, regions.
Templates
- Positioning canvas (Audience, Need, Approach, Differentiation, Proof).
- Message house diagram.
- Snippet bank (email, social, ad copy, call intro).
Tips
- Validate with customers before rollout.
- Keep one source of truth; document version and owner.
- Align with design/content teams so visuals mirror messaging.