Sales coaching programs for call reviews, cohorts, and reinforcement
Installation
npx claude-plugins install @gtmagents/gtm-agents/sales-coaching
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
call-highlights
Use to capture, tag, and distribute call clips for coaching and enablement
View skill definition
Call Highlights Library Skill
When to Use
- After reviewing calls to showcase great execution or teachable moments.
- Building clip playlists for enablement sessions, cohorts, or leadership updates.
- Creating proof libraries that map to competencies or sales plays.
Framework
- Clip Selection – pick moments tied to competencies (discovery, objection handling, executive presence).
- Tagging – annotate with metadata (product, industry, persona, stage, motion).
- Packaging – create reels or playlists with context, learning objectives, and prompts.
- Distribution – publish to LMS, Slack, or coaching tools with permissions.
- Measurement – track engagement and incorporate into surveys or certification scoring.
Templates
- Clip brief (context, timestamp, why it matters, takeaway).
- Playlist outline for programs/cohorts.
- Communication blurb for sharing highlight reels.
Tips
- Keep clips under two minutes for attention.
- Pair each clip with reflection questions to drive discussion.
- Refresh playlists quarterly to avoid content fatigue.
coaching-framework
Use to structure competency rubrics, scoring guides, and coaching plan
View skill definition
Coaching Framework Skill
When to Use
- Building competency rubrics for new roles or programs.
- Standardizing scoring across managers/enablement.
- Designing multi-week coaching plans that tie to measurable outcomes.
Framework
- Competency Definition – describe behaviors, leading/lagging indicators, and proof examples.
- Scoring Rubric – create 1-5 or bronze/silver/gold tiers with observable criteria.
- Plan Template – goals, drills, support resources, checkpoints, and certification path.
- Measurement Layer – map KPIs (win rate, cycle, CSAT) and survey cadence.
- Feedback Loop – collect calibration notes and continuously refine rubrics.
Templates
- Competency card (behavior, signals, proof, resources).
- Coaching plan outline (objective, actions, timeline, owners).
- Calibration worksheet for manager huddles.
Tips
- Keep rubrics no more than 4-5 competencies per program to aid adoption.
- Provide real call snippets/examples for each level to reduce ambiguity.
- Revisit quarterly with performance data to keep relevance high.
reinforcement-drills
Use to queue practice reps, certifications, and accountability cadences
View skill definition
Reinforcement Drills Skill
When to Use
- Following call reviews or coaching sessions to reinforce behavior change.
- During cohort programs to assign weekly challenges or peer practice.
- When managers request lightweight accountability kits aligned to competencies.
Framework
- Signal Review – pull gaps/strengths to tailor drills by competency.
- Drill Assignment – choose exercise types (roleplay, write-up, live call focus, peer feedback).
- Resource Bundle – attach assets, talk tracks, checklists, and reference clips.
- Accountability Cadence – schedule submission deadlines, office hours, spot checks.
- Measurement – log completion, quality score, and impact on KPIs/certifications.
Templates
- Weekly drill brief (objective, instructions, assets, due date).
- Peer feedback form with scoring rubric.
- Manager follow-up checklist.
Tips
- Mix individual and peer-based drills to keep engagement high.
- Keep assignments short (≤20 min) to avoid adoption drop-off.
- Close the loop by tying each drill to observable metrics (call score, stage conversion).