SEO workflow orchestration from keyword strategy through technical diagnostics
Installation
npx claude-plugins install @gtmagents/gtm-agents/seo-workflow-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
diagnostics
Use for structured technical SEO audits, incident response, and validation.
View skill definition
Technical Diagnostics Toolkit Skill
When to Use
- Investigating crawl/index anomalies, traffic drops, or Core Web Vitals regressions.
- Running scheduled audits ahead of major launches or migrations.
- Validating fixes before/after engineering deployments.
Framework
- Signal Triangulation – combine Search Console, log files, crawler output, and analytics deltas.
- Replication Scripts – document steps to reproduce issues (user agents, locales, device types).
- Root Cause Hypotheses – map symptoms to likely causes (render blocking, redirects, robots, schema errors).
- Fix Design – outline remediation options, risk level, dependencies, and testing approach.
- Validation & Monitoring – specify metrics and alerts to confirm resolution.
Templates
- Diagnostics worksheet (symptom, evidence, hypothesis, owner, next action).
- Crawl + render checklist per environment.
- Validation log capturing metrics pre/post change.
Tips
- Keep historical baselines to quickly detect regressions.
- Pair with engineering release notes to correlate incidents.
- Automate recurring crawls and lighthouse runs to catch issues early.
keyword-strategy
Use when researching, clustering, and prioritizing keywords for SEO roadmaps.
View skill definition
Keyword Strategy Playbook Skill
When to Use
- Planning quarterly SEO initiatives or briefing writers.
- Auditing existing keyword portfolios for gaps or cannibalization.
- Aligning organic strategy with launches or revenue themes.
Framework
- Search Intent Mapping – align keywords to persona questions and funnel stages.
- Data Sources – combine Search Console, keyword tools, intent data, and first-party conversion signals.
- Clustering & Scoring – group by topic, assign difficulty/opportunity/demand scores.
- Competitive Context – track SERP features, content freshness, and authority benchmarks.
- Action Plan – tie clusters to asset types, owners, and KPIs.
Templates
- Cluster sheet (keyword, intent, volume, KD, SERP notes, priority, owner).
- Opportunity heatmap for exec reviews.
- Experiment backlog linking cluster tests to hypotheses.
Tips
- Refresh clusters monthly for high-volatility topics.
- Pair with product/CS insights to uncover long-tail opportunities.
- Track cannibalization by monitoring internal links and ranking URLs.
publishing-process
Use to orchestrate approvals, QA, and go-live steps for SEO content +
View skill definition
SEO Publishing Process Skill
When to Use
- Coordinating multi-team releases (writers, designers, web, legal).
- Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
- Running retros after missed deadlines or publishing defects.
Framework
- Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
- CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
- Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
- Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
- Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.
Templates
- Publishing runbook (steps, owner, evidence link, status).
- QA checklist (content, technical, analytics, accessibility).
- Launch log capturing timestamps, environments, and approvals.
Tips
- Timebox approvals with clear SLAs to keep calendars on track.
- Automate checklist reminders via project tools or Git hooks.
- Pair with
deploy-optimizationsto keep evidence attached to each task.