Cross-network social scheduling orchestrator with approvals and performance insights
Installation
npx claude-plugins install @gtmagents/gtm-agents/social-scheduler-orchestration
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
brand-guardrails
Use to review voice, visual, legal, and partner requirements before publishing
View skill definition
Social Brand Guardrails Skill
When to Use
- Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
- Auditing evergreen templates to ensure they still align with brand standards.
- Training new team members or agencies on tone, visual identity, and compliance.
Framework
- Voice & Tone – map persona-based voice guidance, inclusive language checks, and banned phrases.
- Visual Identity – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
- Legal & Compliance – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
- Partner & Community – outline tagging etiquette, response time expectations, escalation triggers.
- Crisis & Incident Protocols – predetermined statements, approval ladders, dark site references.
Templates
- Brand checklist (copy, visuals, legal, partner, accessibility).
- Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
- Escalation tree with contact info and SLAs.
Tips
- Embed guardrails into creative briefs and approval workflows to reduce rework.
- Maintain snippets/examples for “approved” vs “needs revision” cases.
- Pair with
route-approvalscommand to ensure reviewers reference the latest guardrails.
calendar-governance
Use to enforce cadence rules, timezone coverage, and operational controls
View skill definition
Social Calendar Governance Skill
When to Use
- Building or auditing cross-network publishing schedules.
- Coordinating regional calendars or blackout dates (events, outages, compliance windows).
- Running retros after missed posts or conflicting campaigns.
Framework
- Cadence Rules – define min/max posts per channel/day, quiet hours, and pacing relative to paid media.
- Coverage & Localization – ensure global timezones, languages, and partner regions have representation.
- Dependency Checks – align with product launches, events, newsletters, or PR activity to avoid clashes.
- Approval Milestones – map review deadlines backwards from publish times; include contingency buffers.
- Audit & Change Control – maintain version history, note last-minute overrides, and capture rationale.
Templates
- Calendar governance checklist (cadence, blackout, approvals, localization, dependencies).
- Timezone coverage heatmap (channel × region × daypart).
- Change-log template for late edits or cancellations.
Tips
- Publish a weekly “calendar health” snapshot for stakeholders.
- Pair with automation scripts that flag double-bookings or empty slots.
- Store governance docs alongside calendars for auditability.
performance-metrics
Use to define KPIs, alert thresholds, and reporting cadences for social
View skill definition
Social Performance Metrics Skill
When to Use
- Setting KPI targets for new campaigns or evergreen programs.
- Building dashboards or scorecards for exec/stakeholder updates.
- Diagnosing pacing, reach, or conversion issues mid-flight.
Framework
- Metric Stack – map awareness (reach, impressions), engagement (ER, saves, shares), conversion (traffic, pipeline), and community health (sentiment, response time).
- Attribution & Tagging – enforce UTM structure, post IDs, and partner tags for downstream analysis.
- Alerting Rules – define thresholds (± variance vs goal), alert channels, and severity tiers.
- Reporting Cadence – daily pacing snapshots, weekly recaps, campaign retros, quarterly trendlines.
- Experiment Measurement – document test KPIs, guardrails, and success decision trees.
Templates
- KPI scorecard (metric → target → actual → variance → owner → notes).
- Alert playbook (trigger condition → notification → response steps).
- Retro template summarizing learnings, insights, and backlog actions.
Tips
- Normalize metrics per channel and audience to avoid false comparisons.
- Pair with analytics warehouse data for revenue-attribution context.
- Keep metadata consistent (pillar, campaign, creative ID) so insights are reusable.