Video strategy, creative production, and performance analytics
Installation
npx claude-plugins install @gtmagents/gtm-agents/video-marketing
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
distribution-analytics
Use when planning channel distribution and measuring video performance.
View skill definition
Video Distribution & Analytics Skill
When to Use
- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
- Optimizing promotion cadence, paid boosts, and partner amplification.
- Reporting on video engagement, conversions, and ROI.
Framework
- Owned Channels – website, blog embeds, email nurtures, product UI.
- Social Platforms – channel-specific formatting (length, aspect ratio, subtitles, hooks).
- Paid Media – targeting, budget allocation, creative rotation, lift studies.
- Partners/Community – syndication, co-marketing, advocacy programs.
- Repurposing – clips, GIFs, reels, audio snippets, transcript-based blogs.
Analytics Stack
- Awareness – impressions, views, view-through rate, unique viewers.
- Engagement – watch time, retention curves, clicks, comments, shares.
- Conversion – CTA clicks, landing page visits, opportunities, revenue.
- Attribution – first-touch vs multi-touch analyses, cohort performance.
Templates
- Channel playbook (requirements, posting schedule, CTA guidance).
- Dashboard schema (metrics, source, refresh cadence).
- Optimization tracker (hypothesis, test, result, next step).
Tips
- Localize thumbnails and captions per channel.
- Use UTM conventions and vanity URLs to attribute conversions.
- Monitor audience retention graphs to inform editing decisions.
production-ops
Use when coordinating shoots, vendors, budgets, and compliance for video
View skill definition
Video Production Operations Skill
When to Use
- Planning live-action or hybrid shoots.
- Managing vendors (agencies, studios, freelancers) and timelines.
- Ensuring legal, security, and brand compliance.
Framework
- Intake Form – capture scope, deliverables, timeline, budget, stakeholders.
- Vendor Tracker – shortlist, RFP questions, scorecards, contract status.
- Production Timeline – pre-prod (scripts, casting, locations), production, post.
- Logistics – call sheets, permits, travel, insurance, releases, safety protocols.
- Compliance – accessibility, brand guidelines, privacy, data retention.
Templates
- Production kickoff checklist.
- Call sheet template (crew, schedule, contacts, contingency plan).
- Risk register (risks, impact, mitigation, owner).
Tips
- Hold daily standups during production weeks.
- Create rollback/fallback plans for outdoor shoots or key talent.
- Archive all releases, permissions, and final assets in DAM.
scriptwriting
Use when crafting scripts, storyboards, and messaging for video content.
View skill definition
Video Scriptwriting Systems Skill
When to Use
- Developing scripts for explainer, testimonial, thought leadership, or product videos.
- Aligning scripts with positioning, CTA, and voice/tone guidelines.
- Iterating on scripts based on feedback or performance data.
Framework
- Hook – capture attention in first 5 seconds (question, stat, bold claim).
- Problem/Insight – relate to audience pain or opportunity.
- Solution Story – product capability or narrative proof with visuals.
- Proof – customer quote, metric, analyst validation.
- CTA – single next step (demo, trial, download, subscribe).
Templates
- Script template with columns for VO/dialogue, visuals, motion notes, duration.
- Storyboard grid with frame, description, audio, graphics, CTA.
- Tone/voice checklist (personality traits, jargon allowances, compliance notes).
Tips
- Write for ear: short sentences, contractions, conversational tone.
- Add direction for B-roll, overlays, animations, and text callouts.
- Plan variant clips (15s teaser, 6s bumper, square stories) from the start.