Webinar program strategy, production automation, and engagement analytics
Installation
npx claude-plugins install @gtmagents/gtm-agents/webinar-automation
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 3 skill definitions:
engagement-analytics
Use when measuring webinar funnel performance and diagnosing audience
View skill definition
Webinar Engagement Analytics Skill
When to Use
- Building dashboards for registrations → attendance → engagement → conversion.
- Investigating drop-offs or anomalous sessions.
- Reporting to GTM leadership on webinar ROI.
Framework
- Metrics Stack – acquisition, attendance, engagement, conversion, satisfaction ladders.
- KPI Design – define thresholds per tier and align with GTM goals.
- Data Plumbing – map sources (platform, MAP, CRM, survey) and refresh schedules.
- Analytics Workflow – build dashboards/anomaly alerts and run cohort analyses.
- Insight Loop – document findings, actions, and owners in recurring reports.
Templates
- KPI tracker spreadsheet (target vs actual vs delta).
- Insight brief structure (observation, impact, recommendation, owner).
- Experiment log tied to engagement metrics.
Tips
- Track on-demand performance separately; long-tail views often exceed live.
- Segment by acquisition channel to optimize promotion mix.
- Combine qualitative feedback with quantitative metrics for context.
registration-ops
Use when configuring registration flows, reminders, and data sync for
View skill definition
Registration & Automation Ops Skill
When to Use
- Setting up a new webinar form or integration.
- Troubleshooting registration/attendance data syncing to MAP/CRM.
- Designing reminder/nurture cadences linked to webinar engagement.
Framework
- Form Design – required vs optional fields, consent language, dynamic questions.
- Routing & Scoring – assign program statuses, lead scores, account ownership.
- Automation – confirmation emails, reminder cadence, SMS/push (if used), calendar holds.
- Integrations – API/connector setup (Zoom + HubSpot, ON24 + Marketo, etc.), field mapping.
- Data Hygiene – dedupe, UTM tracking, fallback entries for manual registrants.
Templates
- Field mapping matrix (platform → MAP/CRM).
- Reminder schedule (T-7, T-1, T-0, post-event).
- QA checklist for test registrations and sync validation.
Tips
- Always include add-to-calendar links and ICS files.
- Capture consent per region; respect language/localization needs.
- Maintain a registration SLA to ensure sales gets live notifications for VIP sign-ups.
webinar-design
Use when crafting compelling webinar narratives, engagement tactics,
View skill definition
Webinar Experience Design Skill
When to Use
- Planning new webinar topics or series.
- Refreshing underperforming webinar formats.
- Coaching speakers to keep virtual audiences engaged.
Framework
- Narrative Arc – hook, context, proof, CTA, next steps.
- Engagement Moments – polls, chat prompts, demos, breakout discussions, giveaways.
- Visuals & Assets – slides, overlays, live demos, prerecorded segments.
- Speaker Roles – host/moderator, subject matter expert, customer, demo specialist.
- CTA Strategy – tailored offers (trials, workshops, consultations) and follow-up automation.
Templates
- Agenda builder (time, segment, speaker, engagement tactic).
- Poll/question bank aligned to funnel stages.
- Speaker prep checklist (tech setup, talking points, interactive cues).
Tips
- Engage every 4–5 minutes to combat drop-offs.
- Balance slides and live demos; use visual timers during Q&A.
- Provide value before pitch; keep CTAs clear and repeated.