Comprehensive PM toolkit with 1 orchestration agent, 7 specialist agents, 1 utility agent, 16 skills, and context-aware workflows for solo developers and small teams
Installation
npx claude-plugins install @slgoodrich/ai-pm-copilot/ai-pm-copilot
Contents
Folders: agents, commands, skills
Included Skills
This plugin includes 5 skill definitions:
competitive-analysis-templates
Master competitive analysis templates including competitor deep-dives, battle cards, feature comparison matrices, and win/loss analysis. Use when analyzing competitors, creating battle cards for sales, positioning against alternatives, tracking competitive moves, or preparing for competitive threats. Covers competitive intelligence frameworks, positioning strategies, and templates from Crayon, Klue, and April Dunford.
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Competitive Analysis Templates
Templates for analyzing competitors, enabling sales teams, and defining strategic market positioning.
When to Use This Skill
Auto-loaded by agents:
market-analyst- For competitor deep-dives, battle cards, and positioning maps
Use when you need:
- Analyzing competitor strategies and offerings
- Creating sales battle cards
- Building feature comparison matrices
- Tracking competitive intelligence
- Conducting win/loss analysis
- Defining differentiation strategy
- Monitoring competitive threats
- Positioning against alternatives
What is Competitive Analysis?
Competitive analysis helps you:
- Understand your market position and competitive landscape
- Identify differentiation opportunities and white space
- Enable sales teams to win competitive deals
- Inform product roadmap and strategic decisions
- Monitor competitive threats and market shifts
NOT: Copying competitors or building feature parity BUT: Finding defensible differentiation and strategic positioning
Good competitive analysis: Actionable, evidence-based, honest about trade-offs, regularly updated
Bad competitive analysis: Feature lists without context, outdated, biased, not used by teams
When to Use This Skill:
- Conducting competitive research
- Enabling sales for competitive deals
- Defining product positioning
- Planning market entry strategy
- Responding to competitive threats
- Quarterly strategic planning
go-to-market-playbooks
Master product launches, positioning, messaging, and GTM strategies. Use when planning launches, entering markets, or positioning products.
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Go-to-Market Playbooks
Overview
Comprehensive guide to go-to-market (GTM) strategies, product positioning, launch planning, and market entry tactics.
When to Use This Skill
Auto-loaded by agents:
launch-planner- For GTM strategies, positioning, and distribution playbooks
Use when you need:
- Planning product launches
- Positioning new products
- Entering new markets
- Rebranding or repositioning
- Competitive differentiation
GTM Strategy Types
1. Product-Led Growth (PLG)
Model: Product drives acquisition, conversion, expansion
Funnel:
Free Signup → Activation → Expansion → Paid → Advocacy
Characteristics:
- Self-serve onboarding
- Freemium or free trial
- Virality built-in
- Low-touch sales
Examples: Slack, Dropbox, Notion, Figma
When to Use:
- Low price point (<$100/month)
- Easy to understand product
- Quick time-to-value
- Network effects
Playbook:
- Frictionless Signup: Email-only, no credit card
- Aha Moment Fast: <5 minutes to value
- Viral Loops: Invites, sharing, collaboration
- Usage-Based Limits: Paywall at usage threshold
- Self-Serve Upgrade: One-click payment
2. Sales-Led Growth
Model: Sales team drives revenue
Funnel:
Lead → MQL → SQL → Demo → Proposal → Close
Characteristics:
- High price point ($10K+ annually)
- Complex product
- Custom implementation
- Relationship-driven
Examples: Salesforce, SAP, enterprise software
**When
interview-frameworks
Master user interviews including interview guide design, questioning techniques, active listening, probing, avoiding leading questions, and interview analysis. Use when conducting user interviews, designing interview guides, researching user needs, discovering problems, validating assumptions, or gathering qualitative insights. Covers interview best practices, question types, and interviewing techniques from Teresa Torres and Erika Hall.
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Interview Frameworks
Overview
Frameworks for conducting effective user interviews including question design, interviewing techniques, and extracting actionable insights.
Core Principle: Good interviews come from great questions. Focus on past behavior and specific examples, not hypotheticals or opinions. Listen more than you talk.
Origin: Synthesized from Teresa Torres (“Continuous Discovery Habits”), Erika Hall (“Just Enough Research”), and Rob Fitzpatrick (“The Mom Test”).
Key Insight: User interviews are the foundation of customer discovery. Good interviews uncover unmet needs, validate assumptions, and reveal the “why” behind user behavior that quantitative data cannot.
When to Use This Skill
Auto-loaded by agents:
research-ops- For user interview guides and JTBD interviews
Use when you need:
- Customer discovery research
- Problem validation
- Solution validation
- Usability testing
- Feature prioritization research
- Understanding user workflows
- Jobs-to-be-Done research
Four Types of User Interviews
Discovery Interviews (Problem Exploration)
Purpose: Understand problems, needs, contexts, pain points
When: Early product development, new market, problem validation
Focus:
- Current workflows
- Pain points and workarounds
- Unmet needs
- Context and constraints
Example question: “Walk me through how you currently manage projects for your team”
Complete script: `assets/interview-script-template
launch-planning-frameworks
Master product launch planning including launch types (soft, hard, tiered), launch strategies, launch timelines, cross-functional coordination, and launch execution. Use when planning product launches, coordinating cross-functional teams, creating launch plans, timing market entry, executing launches, or building launch playbooks. Covers launch tier frameworks, launch checklists, and launch management best practices.
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Launch Planning Frameworks
Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.
Why Launch Planning Matters
A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures:
- Products reach target customers
- Messaging resonates clearly
- Teams execute in coordination
- Success is measurable
- Issues are caught early
When to Use This Skill
Auto-loaded by agents:
launch-planner- For launch tiers, timelines, checklists, and go/no-go decisions
Use when you need:
- Launching new products/features
- Major releases or rebrands
- Market entry or expansion
- Coordinating cross-functional teams
- Post-launch analysis
- Creating launch timelines
- Defining launch tiers (soft, hard, tiered)
- Building launch checklists
Launch Tier Framework
Not all launches are equal. Determine your launch tier first - it drives everything else.
Three Tiers
Tier 1: Major Launch (Company-wide priority)
- New product line, platform launch, major strategic initiative
- 8-12 weeks planning, full cross-functional team
- High investment: PR, events, full marketing campaign
Tier 2: Standard Launch (Team priority)
- Significant feature, market expansion, competitive parity
- 4-6 weeks planning, core team (PM, Marketing, Sales)
- Medium investment: Email campaigns, blog, in-app
Tier 3: Minor Launch (Low-key release)
market-sizing-frameworks
Master TAM/SAM/SOM calculations, market sizing methodologies, and validation frameworks. Use when assessing market opportunity, validating business viability, planning market entry, estimating revenue potential, or determining if a market is worth pursuing. Covers bottom-up, top-down, and value theory sizing methods, competitive analysis, and systematic validation approaches.
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Market Sizing Frameworks
Frameworks and methodologies for estimating market size and validating market opportunity.
Overview
Market sizing answers the critical question: “Is this opportunity large enough to pursue?” It provides the foundation for strategic decisions, resource allocation, and investment prioritization.
Core Principle: Market sizing is educated guessing with documented assumptions. The goal is reasonable estimates and order-of-magnitude accuracy (is it $1M, $10M, or $100M?), not false precision.
Key Insight: Always use multiple methods (bottom-up, top-down, value theory) to triangulate and validate estimates. If methods disagree by more than 2-3x, your assumptions need scrutiny.
When to Use This Skill
Auto-loaded by agents:
market-analyst- For TAM/SAM/SOM calculation and market validation
Use when you need to:
- Assess if a market opportunity is worth pursuing
- Calculate TAM, SAM, and SOM for business planning
- Validate market assumptions before building
- Support fundraising or strategic planning
- Evaluate competitive landscape impact on opportunity
- Determine realistic revenue projections
The Three-Tier Framework
TAM (Total Addressable Market)
Definition: Total revenue opportunity if you achieved 100% market share globally.
Purpose: Understand the absolute ceiling of opportunity.
Typical Range:
- Side project: $1M+ TAM minimum
- Full-time business: $10M+ TAM minimum
- VC-backed startup